16A — October 16 - 29, 2020 — M id A tlantic Real Estate Journal


M id A tlantic R eal E state J ournal

Teammembers to serve Phila. & Southern NJmarkets WCRE expands regional teamwith a duo of new hires

Competition increases monetary awards by 30% The TD Charitable Fdn. provides $4.9 million

The ongoing impact of COV- ID-19 has continued to dispro- portionately affect those most vulnerable, including renters. Nearly one-third of renters comprise the employment sec- tor hardest hit by the pandemic -- food, entertainment and retail workers, according to a study published in April by the Housing Finance Policy Center of the Urban Institute Avoiding COVID-19 disaster for renters and housing market. Addition- ally, the service worker indus- try has suffered considerably, leaving another 23% of the renter labor force in economi- cally volatile situations. The lack of direct rent relief pro- grams, coupled with an annual median household income for renters of $41,000 compared to $78,000 for homeowners, makes renters more vulnerable to economic downturns. “Access to direct relief for renters, coupled with case management so that families have childcare, access to so- cial services and connectivity to community resources will help stabilize renters through an unprecedented time,” said Carlson-Heim. “The TD Chari- table Foundation, through this year’s Housing for Everyone competition, will help create a safety net across the diverse communities we serve from Maine to Florida.” MAREJ was able to tell him that if he puts down an additional 5% of a downpayment, he would be able to get a mortgage rate even better than “Mr. Jones” did! I have countless examples of how situations like this oc- cur, and we can distinguish ourselves with more favorable terms and conditions simply because of our lending ap- proach and business model. Whatever the catalyst, there are positives to the notion of competition and using “neigh- bors” as a benchmark to push someone to achieve something that their “friend” has also done. When it comes to getting the same rate as your neighbor, my advice is simply to use that as a guide, but focus more on your own situation and high- light those advantages – to someone that cares. Shmue l Shayowi t z (NMLS#19871) is presi- dent and chief lending officer at Approved Fund - ing, a privately held local mortgage banker and direct lender. MAREJ

CHERRY HILL, NJ — The TD Charitable Foundation , the charitable giving arm of TD Bank will award $4.9 mil- lion to 32 local housing non- profit organizations to provide direct relief and supportive services to keep renters in their affordable units in the wake of the economic instability caused by COVID-19. According to the National Low Income Housing Coalition, 30-40 million people who rent are at risk of losing their homes by the end of 2020. “Given the urgent need for rent relief, the TD Charitable Foundation increased the total monetary amount of grants by 30%, from $3.75 million up to $4.9 million this year,” said Paige Carlson-Heim , direc- tor of the TD Charitable Foun- dation. “TD Bank represents one of few funders working to support affordable housing efforts for families and indi- viduals who rent. We wanted to increase our support given the extra burden created by the pandemic,” said Carlson-Heim. This marks the Founda- tion’s 15th annual Housing for Everyone grant competition, awarding over $32 million to support approximately 500 affordable housing initiatives since the program’s inception in 2005. COVID-19 related Impacts Hurt the Most Vulnerable Funding have found a success- ful niche in the marketplace. We reward those that should have enhanced pricing, and we fine-tune carve-outs for those that might have blemishes that might otherwise render them ineligible at a bank. Even if a person feels that they are more qualified than their friend, there might be other variables, such as the property type, that might lead to a higher or lower rate com- pared to someone else. For example, I had a client who called me this week, who was upset with the loan officer that he was working with because he was being quoted a rate that was higher than his colleague – who he “knows for sure is making less money than him and has worse credit.” After a few minutes of con- versing, I told him that because he lives in a condo, the terms will be slightly higher than those who live in a single-fam- ily home. That said, because of our consultative approach, I


ARLTON, NJ — Wo l f Comme r - cial Real Estate

gan in property management for industrial REITS in the Eastern Pennsylvania mar- ket. She then j o ined Co l - liers Interna- tional in 2007 and focused on sales and l eas i ng f o r national, re- gional and lo- cal companies wi th of f ice, industrial, and nonprofit re - quirements. Most recently, Brown was general manager for a hospi- tality brand while building a real estate investment portfo- lio of her own in Philadelphia. This experience of running daily operations for a small business, which grew into a National brand, combined with her own entrepreneurial endeavors gives Brown an exceptional understanding of the concerns that face business owners and commercial real estate users. By focusing on de- veloping relationships instead of completing a transaction, Brown works to understand her client’s unique short- and long-term goals and advises on solutions with these in mind. Brown’s focus is to stream- line and simplify an otherwise complicated process while striving to improve the client’s ton, DC office. “Her experience in both corporate interiors and commercial real estate will help strengthen Ware Malcomb’s ever-growing presence in the DC metro area and expand our reach in the market. We look forward to her contributions in the years ahead.” Ramzah’s experience working Gabrielle Leonetti

bottom line. Gabrielle Leonetti joins WCRE as the sales team mar- keting coordinator. She brings three years of marketing ex - perience, five years of sales experience and 10 years of administration in various in- dustries. Gabrielle’s diverse employ- ment history with American Asphalt Company, Acre Mort- gage, Regional Cancer Care Associates and Antonelli Fam- ily Contractors has afforded her to be able to understand and excel in handling all fac - ets of business and marketing strategies. Leonetti will be responsible for aiding and directing the sales team with innovative marketing tactics and social media presence. Leonetti has experience in website management, social media marketing, executing email and mail campaigns, content writing, designing marketing materials, creating annual marketing plans and marketing budget plans. “Our entire firm is excited to have such talented and diverse new team members servicing our clients in the region,” said WCRE managing principal, Jason Wolf. “Our people have always been our biggest asset and our biggest advantage in the marketplace.” MAREJ in commercial and residential design includes a variety of project types such as corporate office, law firm, multifamily, nonprofit, associations and tech. In addition to her experience with project design and man- agement, Ramzah also brings urban planning experience to the team. MAREJ

( W C R E ) announ c ed t he h i r i ng of two new professionals serving i ts s o u t h e a s t - ern Pennsyl- v a n i a a n d S o u t h e r n / Central New Jersey teams.

Bethany Brown

The new hires are Bethany Brown , who joins WCRE as vice president and Gabrielle Leonetti, sales teammarketing coordinator. Brown specializes in de- veloping and implementing creative and flexible real es - tate strategies for users in the Southern New Jersey and Philadelphia markets. Throughout her career, Brown has worked with sophisticated corporate users across all busi- ness lines, as well as religious organizations, private schools and other nonprofits. With this diverse experience Brown is in constant pursuit of creative real estate solutions that fit the unique needs of each client and prides herself on guiding clients through all aspects of a transaction. Brown’s real estate career spans over 15 years. She be-

continued from page 2A Keeping UpWith The Jonses’ . . .

St. John Properties, Inc. promotes Kara Deoliveira to vice president, interior design Khan joins Ware Malcomb as studio manager WASHINGTON, DC — Ramzah Khan has joined the Washington, DC office of Ware Malcomb as studio manager, interior architecture & design. “We are very excited to have Ramzah join our team inWash- ington, D.C.,” said Michael Christensen , regional director of Ware Malcomb’s Washing-

her role managing the day-to- day functions of the company’s Baltimore-area in-house inte- rior design and space planning professional team. Her respon- sibilities include meeting with clients to understand their space needs, translating this information into an effective design solution and executing these designs throughout the corporate portfolio. Deoliveira and her design group interact with clients that have recently signed leases with St. John Properties as well as existing

clients that have expansion and renovation needs. Deoliveira earned her Bach- elor of Science in Textile De - sign from the University of California, Davis and a Mas- ters of Arts in Interior Design from Washington State Uni- versity. She is NCIDQ certi- fied and a licensed interior designer in the state of Mary- land. Deoliveira has more than 17 years of experience in the commercial real estate, ar- chitecture and interior design sectors. MAREJ

BALTIMORE, MD — St. John Properties, Inc. has promoted Kara Deoliveira to vice presi- dent of inte- rior design. Pr ev i ous l y a s s i s t a n t v i ce pres i - dent of inte- rior design, De o l i v e i r a has worked with the com- pany since 2013. Deoliveira will continue in Kara Deoliveira

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