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serves as a professional advisor for the Women in Print Alliance and is a frequent speaker on industry trends, technology, and business growth.
PRINTING United Alliance PRINTING United Alliance, a member-based printing and graphic arts association in North America, has announced leadership updates within the organization.
Carruth brings more than two de- cades of experience in event strategy, media, and community development. He joined the Alliance in 2021, and now leads Expo strategy and cross-functional teams for PRINTING United Expo. Steinhauser Sarah Callahan has been named Director of Operations for Steinhauser Inc. According to the company, in just over two years, Callahan has made a meaningful impact on its team, strengthening quality systems and ensuring consis- tency across every stage of production. Squid Ink Ryan Sparacino has been named to the position of District Sales Manager – Southwest Region for Squid Ink. In his new position, Sparacino will oversee the South- west Region of the United States, including Arizona, New Mexico, Utah, and Nevada. Josh Carruth
Chris Lyons will step into the role of Group President, where he will oversee sales across Alliance media brands and events.
Denise M. Gustavson has been ap- pointed as Vice President of Editorial and Content Strategy. Josh Carruth will take on expand- ed leadership responsibilities, including oversight of PRINTING United Expo operations as EVP Ex- positions, in addition to membership. Lyons has served as a industry exec- utive, having run many of the industry’s top media and event brands. He has also launched numerous others, while having served in executive roles at Scholastic Children’s Books and Kodak. Gustavson began her career in 1998 and brings more than 28 years of experience. She also Denise Gustavson Chris Lyons
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38 April 20, 2026
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