Conner Marketing October 2017

How to Leave a Message That Will GET YOU A

Voicemails can be awkward — so awkward, in fact, that many young people don’t use them anymore. If they call and the party doesn’t answer, they just send a text instead. If they don’t text, the party assumes the question was answered. Business is different. Sometimes things can only be explained over the phone, and a voicemail just feels more personal. Since most small businesses involve outreach by phone of some kind to confirm appointments or deliver quotes, here are some strategies for securing a callback. Tone, Repetition, and Brevity Just like in real life, your tone is often more important than your message. Being clear and enthusiastic will go a long way. This is especially important at the end. A good-natured “Look forward to talking with you!” will go a lot further than a lackadaisical “Thanks.” Get into a habit of saying your phone number twice . Radio commercials do that for a reason. Consider offering it at the

beginning, and then when you’ve convinced them in 30 seconds why they should call back, they’ll be listening the second time. Try being brief as well — less than 30 seconds — so the recipient knows that you respect their time and that a return call won’t take forever. What Will Calling You Back Do for Them? During that crucial 30 seconds, there might be a lot of ground to cover, but be direct . Clearly state your business and explain how talking to you will benefit them. Just like in your business, your purpose is to offer value . If your value to them is clear in your voicemails, you should have no problem getting a timely callback. Bonus Tip: Just for fun, here is a “trick play” if you want to have fun or be creative. If you want a callback, “accidentally” cut off your message before sharing valuable information. For example, “I really need to get in touch with you so I can …” or “I have your …” There’s nothing wrong with a little strategy when it comes to growing your business!

Enormous earthquakes can permanently shorten the length of Earth’s day. The 2011 Japan earthquake stole 1.8 microseconds from each of our days. A U.S. park

“Teetertotter” is the longest word that can be made using the letters on only one row of the keyboard. A pangram sentence is one that uses every letter of a language. “The quick brown fox jumps over the lazy dog” is an English pangram. Shakespeare was the first person on record to use the words “assassination” and “bump.” The name of all the continents end with the same letter that they start with. The word “lethologica” describes the state of not being able to remember the word you want. “Dreamt” is the only English word that ends in the letters “mt.”

ranger named Roy C. Sullivan managed to survive seven lightning strikes between 1942 and 1977 — a world record. Gifted people often have bad handwriting because they can’t write as fast as they think. The Hawaiian Airlines flight HA458 took off from Tokyo in the year 2016 and landed in Honolulu in the year 2015.

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