The Wedge Group - December 2018

LEADERSHIP AND WINNING IN ‘EXTREME OWNERSHIP’

BOOK REVIEW: ‘EXTREME OWNERSHIP’

On the battlefield, leaders are required to make quick, high-pressure decisions. They must bring a team together through some of the toughest situations and achieve one ultimate goal: winning. Jocko Willink and Leif Babin are two decorated former Navy SEAL officers and co-founders of Echelon Front, a leadership- training and coaching firm. They bring together their respective skills and training in the pages of “Extreme Ownership: How U.S. Navy SEALs Lead and Win.” Willink and Babin take their experience from the battlefield and apply it directly to real- world business situations. What’s remarkable is just how much similarity there is between the two arenas and how the lessons apply to many different business types — sales very much included. It comes down to this: Without a cohesive team, there can be no leadership. You might be an agency owner, for example,

with people who work for you. But you have to ask yourself, are they that cohesive team? Are you acting like a leader? Leadership is a necessary component of success, and effective leaders are responsible for their team both on the battlefield and in the office. “Extreme Ownership” teaches just that — taking ownership for everything, from the failures to the success of the mission at hand. Leaders and their teams must face the fact that there will be failure, and they must learn how to confront failure in whatever form it may take. Then, when they work to complete a mission, the road to a winning scenario must be clear for all members of the team. Everyone has to be on the same page and proceed accordingly. “Extreme Ownership” demonstrates how to get on that same page, how to be better decision-makers, and how to focus your priorities.

Willink and Babin bring these ideas — and more — to life. They give business leaders further insight on how they can strengthen their own teams to arrive at that win.

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