435.901.9073 www.thecolonywpc.com THE COLONY SALES TEAM
The Colony at White Pine Canyon takes great pride in providing a unique environment in which a select few choose to call home. I have had the good fortune to be part of The Colony from its inception. I have carefully selected a Berkshire Hathaway HomeServices (BHHS) sales team that prides itself on being the foremost expert group on The Colony community and the surrounding Park City area; our team is intrinsically integrated into every aspect of the project and community – and is available to answer questions and provide private tours 7 days a week, 365 days a year. The Colony Sales Team is involved in the history of the project, current developments, and future plans. Its members have overseen more than 200 Colony property transactions during its long legacy with the project. As a result, the team is thoroughly knowledgeable about The Colony, and is ahead of the curve on all aspects of the greater Park City real estate market. At some point, all potential Colony buyers travel through our Sales Gallery, gathering information from our team as they learn the lay of the land. I encourage you to consider utilizing the very BEST when selecting a sales team for your Colony property. The Colony BHHS Sales Team is built on integrity, the willingness to listen and educate, and to professionally represent you in all aspects of your transaction. I fully endorse the BHHS team and encourage you to meet and consider collaborating with this dynamic team.
Walt Brett, Developer of The Colony
KURT PETERSON REALTOR®
MOLLY MILLER Marketing
Kurt, Bronson, and the Colony team are true professionals. From the initial showing through the close of escrow, their attention to detail and customer service were top-notch. We not only count them as great Realtors® but more as true friends, and we recommend them to anyone who is serious about buying or selling a home. - Bob and Cosy Ctvrtlik Bronson Calder goes above and beyond for his clients. We were one of the initial buyers in Phase 4a of The Colony at White Pine Canyon, and our home was among the very first constructed. At the time, there were no roads built, but Bronson figured out ways to get us there – sometimes, on mountain bikes! He also clearly explained everything about the project, from the view corridors to the benefits of The Colony community. I have nothing but good things to say about Bronson and everything he’s done for us. We love The Colony and the community and we feel blessed to be a part of it. - Todd Timbrook
WALT BRETT Developer
BRONSON CALDER Associate Broker
LINCOLN CALDER Associate Broker
CINDY SARLIN Transaction Coordinator
THE COLONY SALES TEAM 435.901.9073 | www.thecolonywpc.com
STEPHEN JEFFERS REALTOR®
The Colony Sales Team is the trusted source for real estate information within The Colony. The team has countless years of experience and knows and understands the development better than anyone. The team is proud to provide their clients with an insider’s perspective on the project, the market, and the community as a whole. The Colony is truly a world-class, Rocky Mountain destination and is the heart of largest ski resort in the United States, where the breathtaking natural beauty can be matched only by the unrivaled lifestyle it provides. The Colony Sales Team truly embraces the vibrant lifestyle that comes with being full-time Park City residents, and takes pride in being able to share their magnificent mountain home with their friends and clients.
BOB MARSH REALTOR®
BRIDGER Resident Dog
The Colony Sales Team is passionate about the land, its careful and strategic development, and the sales process for those who choose to build their legacy here. In fact, we’re here for one purpose: to help you define, understand, and ultimately – enjoy life in The Colony. A huge part of life in The Colony is its access to Park City life – skiing, snowboarding, the world-class food and entertainment, and more – and its preservation of this breathtaking land. 360º ACCESS – 365 DAYS A YEAR. The Colony Sales Team shares the Sales Office with Walt Brett, the first and only developer of The Colony at White Pine Canyon. This means 360º access: the team has attained and is attuned to an unprecedented – and comprehensive – past, present, and future knowledge of the development. That knowledge is available to you 7 days a week. Our team is a marketing machine when it comes time to list a property. We use proven channels and platforms to get your property in front of real, qualified buyers. Industry and local analytics are incorporated into every decision we make. We maximize exposure and constantly analyze what resources are providing the highest benefit. Constantly learning and understanding the local market inventory is one of the most important aspects of our career when it comes to working with Buyers and Sellers. Knowing what is available, when it is available, and how it stacks up to the rest of its competition gives our clients a clear advantage in a highly competitive world. THE COLONY SALES TEAM HAS REPRESENTED MORE THAN 258 SALES IN WHITE PINE CANYON.
Market ing Your Home
IN-HOUSE MARKETING DEPARTMENT
Our professional in-house marketing agency provides the best in graphic design, print marketing, and digital advertising. Through our team of graphic designers, strategic marketers, and technology specialists each of our listings receive a personalized marketing package including: flyers, brochures, and postcards; individual property positioning; technology and digital marketing campaigns; and analytic reports. Notable previous clients of our designers include: Google, Patagonia, Pottery Barn, Bloomingdales, Park Record, Starz Entertainment, Cole Sport, OC Tanner, University of Utah, Regence BlueCross BlueShield, and more.
Diane Rinehart Senior Vice President, Marketing & Development Services Jamie Roney Vice President, Marketing Joe Lowry Chief Technology Officer Molly Miller Marketing & Communications, The Colony at White Pine Canyon Beth Rinehart Marketing Director,
Tim Kaczorowski Creative Director Amy Hobbs Senior Marketing Specialist, Platform Manager Cheryl Bosh Senior Marketing Specialist Melissa Hyde Senior Marketing Specialist, Events and Gallery Manager Sarah Limpert Senior Marketing Specialist Shane Dodge Marketing Specialist
Development Services Jill Rose Silverberg Creative Director, Development Services
Visual assets are critical to marketing your home. Our strategy is comprehensive and includes professional photography, print collateral, and digital platforms. SHOWING YOUR HOME IN ITS BEST LIGHT
PROFESSIONAL PHOTOGRAPHY Each of our listings receives high-quality photography that gives potential buyers visual insight into your home with optional aerial, twilight, cinematic, and lifestyle upgrades. 3D VIRTUAL WALK THROUGH A virtual reality tour allows potential buyers to experience your home from anywhere in the world. We offer an experience that is realistic, immersive, and the latest in visual marketing technology. VIDEO Video gives viewers a feeling of walking through the home themselves, and establishes an emotional connection by showing what makes your property special. Having both video and photography makes for a much richer online experience for interested buyers.
ONLINE MARKETING Over 90% of consumers search for property online. Through our extensive digital advertising and marketing platform, we robustly syndicate your listing locally and globally, and advertise widely on social media and throughout the web. We offer the best possible online exposure for our clients. CUSTOM PROPERTY SITES Each of our listings receives its own unique and customized website. Beyond providing a landing page showcasing your home’s visuals and property information, having a unique website allows your agent to promote your home online across the MLS, social media, agent websites, and other syndicated sites, networks, and platforms. EMAIL MARKETING Providing information to prospective buyers and their agents plays a critical role in selling homes. In the majority of sales, the buyer is represented by a local Realtor®. We equip our agents with a powerful, proprietary email marketing platform that allows them to send your listing details to their Sphere of Influence (SOI) and contacts. Robust reporting includes tracking interest through activity, views, and link clicks. SOCIAL MEDIA, MOBILE, AND ONLINE ADVERTISING When selling your home, we deliver maximum exposure to the right audience. Our in-house marketing team has the capability to assist with a comprehensive digital and social media campaign for your property. With advertisements targeted to consumers based on location, website history, and behavioral markers, we put your property in front of a highly targeted audience of potential buyers.
MOBILE SEARCH APP Our Berkshire Hathaway HomeServices Utah Properties mobile app allows buyers to view listings anywhere, anytime, from any device with real-time MLS updates.
PRINT MARKETING At Berkshire Hathaway HomeServices Utah Properties, we have a full-service, in-house advertising and marketing department. Our graphic designers create unique, customized brochures, flyers, and postcards for each listing. With our robust in-house printing capabilities, our turnaround time is second-to-none. Extensive corporate print ads are placed in publications that reach an affluent audience around the world to increase brand awareness and to drive traffic to our website so that your home is in front of a wide audience. Our global print strategy includes Wall Street Journal, Mansion Global magazine, Unique Homes, Unique Homes China, Unique Homes Taiwan, DuPont REGISTRY, NonStop, and Prestige Magazine.
Locally, we showcase listings through channels including:
Life In Utah Magazine Prestige Magazine Unique Homes Magazine Salt Lake Magazine Salt Lake Tribune Park City Magazine Mountain Express Magazine Heber Valley Guide The Park Record Newspaper Real Estate Monthly Living - Mountain Real Estate Guide Standard-Examiner Newspaper
LOCAL & GLOBAL REACH Our syndication partnerships deliver more than 40,000 unique listing views per week.
Berkshire Hathaway HomeServices’ network covers 98% of the highest quality syndication channels. When it comes to promoting your listing, we believe in both quality and quantity.
As a result of our industry prestige, we command strong, standing relationships with media partners and have the capability to distribute our represented properties to the most trafficked online search sites.
Our partners include Berkshire Hathaway HomeServices, the Wall Street Journal, Zillow, Trulia, Realtor.com, Unique Homes, MansionGlobal.com, DuPont Registry, the Robb Report, The Travel Channel, Homes.com, HomeFinder.com, Coldwell Banker, Keller Williams, Sotheby’s, Comcast, RealtyTrac, Homes & Land, and more.
The Berkshire Hathaway HomeServices global website features domestic listings in 12 different languages with currency and measurement options for prospective buyers both in the U.S. and abroad. Berkshire Hathaway HomeServices utilizes an elite network of powerful relationships along with modern, effective tools to bring together buyers and sellers from all over the world. We reach up to 6 million unique users monthly through New Corp.’s Mansion Global WeChat channel and MansionGlobal. com; The Wall Street Journal’s international sites: WSJ.com Europe, WSJ.com Asia, and WSJ.com; and through the highly affluent audience following the Financial Times of London. Listings also appear on Juwai.com, China’s largest international property portal attracting more than 2 million affluent Chinese consumers per month.
Our global syndication strategy capitalizes on consumer preferences and search patterns to keep Berkshire Hathaway HomeServices’ listings in front of the world’s serious and qualified home buyers.
Pos i t ioning Your Proper ty
POSITIONING YOUR PROPERTY
FACTORS TO CONSIDER • Property style and floor plan • Condition and curb appeal • Property age • Lifestyle and history of the property • Community and amenities • Public information • Tax records
ADOPTING THE RIGHT MINDSET When putting your home on the market it is important to adopt the right mindset: you are no longer the home-owner, you are a home-seller. Begin to see the property through a buyer’s eyes. Recent remodeling and upgrades can increase your homes’ value. Other factors that can directly impact the value of your property include: current mortgage interest rates, national and regional economic conditions, buyer demand, seasonal trends, availability of similar properties, and prices of recently sold properties.
Berkshire Hathaway HomeServices Utah Properties has partnered with American Home Shield® to offer our clients the AHS® Home Warranty protection package which includes covered home system repair and replacement expenses while their property is on the market. Please inquire for package pricing. PROTECTING YOUR PROPERTY
PRICING YOUR PROPERTY
USING A COMPARATIVE MARKET ANALYSIS A Comparative Market Analysis (CMA) is the strongest tool available to determine the most strategic selling price. It compares your property to similar properties in your neighborhood which provides us with your property’s most accurate market value.
Once adjustments are made for square footage and features, your agent can make a qualified recommendation for the asking price of your property.
At Berkshire Hathaway HomeServices Utah Properties, our state-of-the-art CMA platform features live updates as the market changes to give you the most current and accurate market analysis.
2% 30% 60% 80% 92%
MARKET VALUE TRUE
If you price too high, many potential qualified buyers will not look at your property.
If you price too low, you may receive more interest but you will likely not get the highest return on investment.
By objectively assessing your property’s value and positioning it competitively within the marketplace you are most likely to receive the highest quality buyers and the best return on investment.
* National Association of Realtors: Pricing Pyramid
Utah Proper t ies
OUR COMPANY STORY
largest Brokerage Firm in Utah $ 2 billion 450+ agents Total Annual Sales Across 30 Offices
MANAGEMENT Stephen C. Roney CEO & Owner Chris Robinson President, Principal Broker Steve Roney, Jr. SVP, Operations Tom Roney SVP, Operations Will Cooper President, Business Development
Berkshire Hathaway HomeServices Utah Properties is an independently owned, full-service brokerage with offices throughout the Wasatch Front and Wasatch Back. We are the most successful brokerage firm in Utah with annual sales over $2 billion and ranked the #1 Brokerage in Utah by Real Trends and RisMedia, and in the top 10 independently owned brokerages in the Berkshire Hathaway HomeServices network nationwide. We have been locally owned and operated since opening our doors in 1976. After years of award-winning success both nationwide, as well as in Utah, Berkshire Hathaway HomeServices Utah Properties continues to outperform the local competition while continually seeking ways to improve our legendary customer service.
Bill Coleman SVP, Commercial and Development Services Diane Rinehart SVP, Marketing and Development Services Jamie Roney VP, Marketing Kyle England Chief Financial Officer Joe Lowry Chief Technology Officer
Kevin Larsen SVP, Wasatch Back Operations Kevin Cameron SVP, Wasatch Front Operations Lance May VP, Land, Commercial, and Investment Sharon Spratley Branch Broker, North Salt Lake Corey Hadley Branch Broker, South Ogden
OUR UTAH OFFICE LOCATIONS With 30 offices throughout northern Utah, we have the largest local footprint of any brokerage in the area.
WASATCH BACK Corporate Headquarters 537 Main Street
DEVELOPMENT SALES GALLERIES Hideout Canyon Sales Cabin
WASATCH FRONT Salt Lake City Office 6340 South 3000 East Sugar House Office 1064 East 2100 South North Salt Lake Office 1010 North 500 East
Hyatt Centric Park City
Heber Office 2 S. Main Street
Main Street Office 354 Main Street
Pendry Residences Park City
St. Regis Deer Valley
South Ogden Office 5929 S. Fashion Pointe Drive
Newpark Hotel 1476 Newpark Boulevard Park Avenue Offices 1030 Park Avenue 1700 Park Avenue
Stein Eriksen Residences
Eden Office 2580 N. Highway 162
SOUTHERN UTAH St. George Office 2 W. St George Boulevard
Park City Mountain 1385 Lowell Avenue
The Colony Sales Center
Viridian Sales Yurt
Redstone Office 1635 Redstone Center Drive
Waldorf Astoria Park City
Saddleview Office 2200 Park Avenue Snow Park Lodge Deer Valley® Resort
Sundial Lodge Base of Canyons Village
Town Lift Office 751 Main Street
A NATIONAL NETWORK OF INNOVATION AND ADAPTATION Berkshire Hathaway, a worldwide holding company based in Omaha, NE, is one of the most admired companies in the world. The chairman and CEO, Warren Buffett, is often referred to as the “Oracle of Omaha,” and is one of the world’s most influential people according to TIME Magazine. Berkshire Hathaway has placed in the Top 5 most respected companies six years in a row in BARRON’S Magazine. Berkshire Hathaway HomeServices is one of America’s fastest-growing real estate brokerage networks, with more than 47,000 agents and 1,300 offices. With global partnerships such as the London Estate Agency Kay & Co, Rubina Real Estate GmbH in Berlin, Maggi Properties in Milan, and Gulf Properties in Dubai, Berkshire Hathaway HomeServices continues to serve clients both domestically and abroad.
1,300 Offices 47,000 Agents
across the nation
Our Utah Properties strategic associations allow us to understand and anticipate national and global real estate trends. As members of Realty Alliance Network: an industry leading organization of which we are the only Utah brokerage with membership; RealTrends: an invitation only and highly respected real estate network organization; and Re-Think Council: Berkshire Hathaway HomeServices’ millennial think tank, we are kept informed of all industry innovations, trends, buyer psychographics, and more which we translate into successful transactions for our clients.
ARRIVING HOME IN THE COLONY FEELS LIKE A TRUE DEPARTURE.
© 2020 BHH Affiliates, LLC. An independently owned and operated subsidiary of HomeServices of America, Inc., a Berkshire Hathaway affiliate, and a franchisee of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of HomeServices of America, Inc. Equal Housing Opportunity.Page 1 Page 2-3 Page 4-5 Page 6-7 Page 8-9 Page 10-11 Page 12-13 Page 14-15 Page 16-17 Page 18-19 Page 20-21 Page 22-23 Page 24-25 Page 26-27 Page 28-29 Page 30-31 Page 32-33 Page 34-35 Page 36-37 Page 38-39 Page 40
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