KOS’S KORNER Precious Moments Chief Executive Officer, Stephen “Kos” Kosmalski
First of all, for those of you who participated in the annual Family Reunion Event, thank you not only for your attendance, but for all your opinions shared during our sessions regarding our strategy, planned product, and design concepts. We are increasingly reaching out to our most important consumers – all of you in the Precious Moments Collectors’ Club – for your feedback on our plans via Facebook, other surveys, and the Reunion Event. Fall Greetings to our Cherished Precious Moments Club Members!
We covered a few important elements at the Reunion Event which I’d like to recap with all of you:
• Our strategy of providing additional Precious Moments product formats (other than figurines) to be used throughout the home is getting real traction with you and other Precious Moments consumers. Many of these products were previewed in prior MOMENTS Magazines, and the reception in the market has been phenomenal. We have sold out of many of the garden products already and the baby product line has been a home run! Retailer orders for our decorative Christmas tabletop line for 2017 have been very strong, and we’ve had to place additional orders with our factories as a result. Reunion Event attendees asked for more product to decorate their homes to give to their children, grandchildren, friends, and the rest of the family. • We have increased our development of spiritually-oriented products. Again, the products were previewed in prior MOMENTS Magazines and are flying off the shelf. In addition, we will introduce a spiritually-themed Limited Edition later this year and will increase the spiritual messaging in every one of the categories we produce. • As more traditional card and gift shops are closing, additional major retailers are picking up Precious Moments monthly. We also have enhanced our website to include all Precious Moments product made by the Precious Moments Family of Companies, as well as most of the products made by our licensees, so you can one-stop-shop at PreciousMoments.com. • Finally, we continue to aggressively contemporize our designs. Thanks to your endorsement last year of our Precious Paws and Girls of the World designs, more items are reaching young moms and their children. We shared even more concepts under consideration with the Reunion Event attendees and received some excellent feedback. One of the concepts is totally different in that it depicts an empowered Precious Moments angel who defends good against evil. A teenager at the Reunion Event said she would put that on her clothing in a minute! I think it would beat much of the questionable artwork we are seeing on teenager jackets and shirts these days. Overall, the excitement is high and it is great seeing so many collectors take ownership of this brand that they sincerely love. As always, I welcome and encourage your opinions and ideas! Mail to me at Steve Kosmalski, Precious Moments 4105 Chapel Rd., Carthage MO 64836 (or email Club@PreciousMoments.com) and please participate in online polls that you may run across.
Thanks again for your ongoing support of Precious Moments.
Kos
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