FMN | July 22nd, 2019

Sachet Packaging Sales Reach $7.7 Billion

chet packaging in low-income countries, as retailers in these nations are adopting the small packaging trend over bulk packaging and targeting an untapped con- sumer population. A growing focus of companies on increasing accessibility and affordability of products to penetrate new markets has been promoting demand for sachet packaging. Growing The Market Growth prospects of this market are high in develop- ing countries of Asia Pacific, accounting for one-third share of the total revenues, the report said.The lighter, portable, and cost-effective nature of sachets continue to make sachet packaging an attractive proposition for the low-income consumers as well as young and active millennials. A major factor in this market is waste. Several ‘ze- ro-waste’ groups have been promoting innovative solu- tions to brands to replace sachets, while many con- sumers in developed regions in North America and Europe continue to prefer bottles and large pack sizes. However, the report further states that “as most brands are looking forward to incorporate sustainable initiatives in their business developments, recyclable raw materials for sachet packaging remain a key area of interest.”

The worldwide sales of sachet packaging reached 855 billion units in 2018, equaling revenues worth $7.7 billion and is likely to expand at a Compound An- nual Growth Rate of 6 percent over the course of the next eight years, according to a new report by Future Market Insights. This, according to the report, is due to consumers’ on-the-go culture. “Launching small-sized, one-time use product sachets has helped brands survive the re- tail revolution over the recent years,” said the report. “With technology innovations in packaging machin- ery making a strong attempt to overcome the long- standing drawbacks facing the packaging industry, such as poor productivity, the study finds that sachet packaging is rapidly emerging as a way to increase profit margins, as it requires lesser volumes to be filled in packages.” First-time buyers have been the primary target for manufacturers selling products in small-sized sachets, according to the report. Also, as modern consumers continue to develop an interest in functional packag- ing, several brands are incorporating sachet packaging into their product marketing strategies. There is further potential for manufacturers of sa-

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