FMN | July 22nd, 2019

Eco-Friendly Packaging (Cont’d from Page 1)

to the environment, the report shows, while 37 per- cent responded that they wouldn’t buy them at all. “The research shows us that being green isn’t just a trend,” said Michael Mapes, CEO of Exal. “Consumers are translating their beliefs into action and are willing to speak with their wallets.” Other notable results of the survey include: • Nearly half (44 percent) of respondents say the sustainability of packaging is a factor in their product selection decision. • Millennials (between the ages of 26 and 35) are among the most likely group to seek information on recyclability and sustainability (48 percent). • Consumers are more than three and a half times more likely to associate plastic with “ocean pollution” and two and a half times more likely to associate plastic with“waste”compared to aluminum. • Conversely, consumers are significantly more likely to associate aluminum with recyclability and eco-friendliness than plastic. “This research points to the role retailers and man- ufacturers need to play in the education of the end consumer,”Mapes said. “We are in a position to ensure customers have the information they need to make an educated decision at the store shelf or online. Addition- ally, manufacturers, brand owners, and retailers need to ensure consumers have the sustainable options for products and packaging that they so clearly desire.” Menasha Packaging Takes Home Nine Retail Awards Menasha Packaging Company, a retail-focused pack- aging and merchandising supply chain solutions pro- vider with facilities throughout NorthAmerica, earned two gold and seven bronze OMA Awards on June 26. The awards recognize displays that set the precedents for excellence in merchandising and design in a vari- ety of categories. Menasha took home a gold in the Cosmetics and Fra- grances category for its work with Coty Canada on the Coty Rimmel Halloween Family of displays. Menasha also took home a gold in the Drug Store cat- egory for its work with Beiersdorf on the NIVEA Care Launch Floor Stand. Menasha also received seven bronze awards in the following categories: Food, Snack Products,Drug Store, Healthcare, Cosmetics and Fragrances, Mass Merchan- dise and Carbonated Drinks. Entries are evaluated on the display’s ability to in- crease sales, obtain retail placements and work strate- gically to position the brand at the point of sale.


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The ARChitects of Flexo

Flexo Market News July 22, 2019 5

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