FINAT Label Market (Cont’d from Page 4) In the past two decades, the European self-adhesive label market grew by a factor of 2.5, led by the contin- uous maturing of label markets in eastern Europe, and by innovations in variable information printing tech- nology and high quality product decoration. Reflecting The Industry Eastern Europe now accounts for almost one quarter of the European label market (almost a doubling of its market share in 15 years), whilst high-end filmic label materials are approaching the 30 percent benchmark of total label materials demand in Europe. Edition 11 of the FINAT RADAR was based on a sur- vey carried out among 80 label converters across the different regions in Europe. The results from the sur- vey reflect the above picture, as year over year sales growth is down in most regions, and with 4.9 percent was the lowest since the survey’s base year 2013. There was also a remarkable shift between 2017 and 2018 in growth rates per top three end-use segment. While 2017 was the year of ‘non-prime’ (VIP) label growth, 2018 showed a stronger performance in the prime labeling sectors (with the exception of industri- al chemicals). Rebounding Market Looking at the short term, the first quarter of 2019 appeared to indicate a rebound, with self-adhesive roll labelstock demand increasing by 4.2 percent com- pared to the first quarter of 2018. Going beyond self-adhesive, FINAT notes that 35 per- cent of the respondents indicated that they are cur- rently already active in the area of flexible packaging. Also shrink sleeves and wraparound labels are part of the product portfolio of more than 25 percent of la- bel printers’ portfolio.And the interest to diversify into other areas continues to grow, especially in areas like pouches and linerless labels. For the first time, there is a section in the RADAR to check the status of recycling inside the industry. “As we saw during roundtables with label converters at the European Label Forum, sustainability and recy- cling are at the top of label business leaders’ agendas,” said FINAT President Chris Ellison.“The issues at stake (raising awareness through education and lobby, or- ganizing the logistics and making sure that collection and recycling solutions become technically and com- mercially viable), are beyond the scope of individual companies and requires a collective approach involv- ing all stakeholders.” The FINAT RADAR is available free of charge for downloading for FINAT members.
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6 July 22, 2019 Flexo Market News
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