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BUSINESS HOW TO HOW TO GET UNSTUCK AND START GROWING – Shaun
need fewer leads because you’re burning the leads you have and don’t have the capacity to take on the new business, even if you had more leads. The guru/product/service company is selling you what you’re asking for, which is more leads and more sales. But there is so much more to running a company than simply leads and sales. You need to have capacity, systems, processes, management, customer service, quality control … and on and on the list could go. When you get leads and hopefully convert those to sales, the sales only stick if your business can deliver for the customer.
You see, the real problem is, most of us are buying the wrong products, services, and/or coaching because what we think we need and what we actually need to grow our businesses are two very different things. If I were on family feud, and they had a question that asked what every small-business owner wants more of, and I answered sales/leads, it would likely be the only answer on the board. In business, nearly every business owner will tell you they need more leads. Why do you think there are so many companies that sell you products or services to get you more leads or more sales? The problem is, depending on the stage of business you’re in, you may not need any additional leads. I’ve even found the opposite to be true — that you
Have you ever got hyped on a sales pitch or presentation, then purchased a course from a guru, thinking it was going to change your business, only for nothing to happen? If you’re into growing your business, the answer is yes, we all have. I’ve bought many courses over the years and simply done nothing with them. And by nothing, I mean I didn’t even watch them or read the material — literally nothing. I have one right now, from 10-plus years ago. I scraped together all the money I could find to buy it, and it is still sitting on my shelf collecting dust, never opened.
Let me share an example I recently lived.
Can you relate?
A company sold me a $36,000 piece of software. We bought it in January, they delivered it in February, continued on page 4
As bad as buying an information product and not using it is, that’s not the real problem.
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