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RESOURCE OF THE MONTH
DON’T SACRIFICE Audible Is the PERFECT SOLUTION for Busy Bookworms YOUR LOVE FOR READING
respective cost, rating, or length. And, members have the ability to purchase audiobooks outside of their credits at 30 percent off retail value! Over the past three years, audiobooks sales have risen 31 percent. In 2016 specifically, audiobooks sales reached $1.8 billion dollars. And, because of their convenience, the popularity of audiobooks is still growing! We get it. Sometimes there’s not enough time in a day to get everything done that you wanted to, let alone read a book. That’s why audiobooks are so efficient. All you have to do is plug your phone into your car speaker — or plug headphones into your phone as you clean the house or get your daily workout in — and turn up the volume. In moments, you’ll be listening to financial planning
Reading is one of the best ways to keep your mind sharp, learn new information, and explore interests. However, busy professionals don’t always have time to sit down and read a good book. That is where Audible comes into play. Audible, an Amazon company, is a paid monthly service that gives you access to over 150,000 audiobooks at a highly discounted cost, which you can download right to your phone, tablet, or computer. It truly doesn’t get any simpler than this. Though you don’t need to subscribe to purchase audiobooks through Audible, membership comes with many benefits. At $14.95 per month after the initial 30-day trial period, members are given a single credit each month, which can then be used to buy any item in Audible’s catalog, regardless of their
www.thenewsletterpro.com If you’re currently stuck in this cycle that basically amounts to Groundhog Day, it’s time to stop chasing leads and start working on the business, and figure out what area you really need help in. Once you figure it out and fix it, your sales will soar. 4 and started training in March. And here we are in July. The software isn’t set up, it doesn’t work, and I’m getting refunded. This company has only sold 41 units in 18 months, and from my point of view, they simply don’t have the systems and processes to handle our account. Have you ever had something like this happen in your business? When it happens, what do you do? Do you look into the reason you lost the account objectively, or do you blame the customer? Most people blame the customer, as this company did. I asked the software company, before the return, “Where did this go wrong?” And they said my employees weren’t responding to their emails. Good news — my system logs every email, and I can look into that right now. I pulled up every email they ever sent to us and was able to show them where we had responded. Once I showed them the email responses, I said, “Seems like that wasn’t the issue — what else do you have?” They told me they’d have to look into that and get back to me. I’m still waiting for an answer. I couldn’t tell you what this company’s exact problem is, but it isn’t sales. They had a sale and lost it. More leads would be bad for this company if they’re going to burn a $36,000 first-year sale with an $18,000 per year renewal. They need to fix their customer maintenance and service systems. As you scale up, and especially as you reach and exceed $1 million in revenue, you MUST focus time, effort, and treasure on something besides just more leads and more new sales. Otherwise, as you grow, your company will ultimately slide back to whatever the maximum capacity it is that you’ve created.
PRO AMONG PROS Many people have a piece of them that says, “I’m going to save the world.” We do what we can to make the planet a better place, but it’s the most extraordinary people who carry more than should be possible and give their all to help. One of The Newsletter Pro’s favorite project managers, John McReynolds, known affectionately around the office as “Pun,” is one such extraordinary person. ‘PUN’ MCREYNOLDS SAVES THE WORLD
go without food or clean water, you realize how much we take for granted. And it makes the joy we see from the kids mean so much more. They’re genuinely happy, and you can’t help but want to do everything you can for them.” While in Guatemala, Pun and his team helped an orphanage lay concrete for a new parking lot, volunteered at several feeding centers, and visited a Maya village where the villagers still wear traditional clothing. At the village, the volunteers
An active member of his church, Pun travels across borders to join various missionary projects. In the past year, Pun and six other members of his church flew down to Guatemala to help with building projects, work with orphans, and aid in community health initiatives. “It’s the ultimate culture shock when you get there and see the conditions people are living in,” Pun explains. “We have so much in America, and when you come to a place where people have to
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