Ruolin (Timi) Zhang linkedin.com/in/timizhang ■ Career history: Senior Brand Executive, Danone, China Account Manager, Oookini, China Account Manager, Shanghai Runshi Enterprise Marketing Management Co Ltd, China ■ Education highlights: MBA, Warwick Business School, UK BA, Radio and Television, Chongqing Jiaotong University, China
■ Nationality: Chinese
■ Languages: Mandarin Chinese (native) English (intermediate)
■ Career achievements: Effectively enhanced brand image through promotion across all social media channels, resulting in brand health trend growth of 10% from March 2021 to February 2022. ESSENSIS Aptamil brand awareness increased 14% and market share reached 2% of the total international label in the Chinese market in February 2022. Created and implemented a follow-up social media “Tiktok Challenge” campaign from July 2021 to June 2022, which gained more than 1.05 billion impressions. Collected insights from consumers and reported these to clients to use for business planning. During the campaign, ESSENSIS Aptamil brand search index increased by 65%. Developed “In the name of Miracle” communication strategies. in Q4 2021, gaining more than 300 million views within three weeks and achieved 333% of sales compared to March 2021. This led to the sales volumes of the JD e-commerce platform increasing by 21%, and the Tmall e-commerce platform increasing by 66% over Q2, and an overall increase in product sales of 167%.
Made with FlippingBook Learn more on our blog