Thalia Castañeda Velarde Alvarez linkedin.com/in/thaliacastanedavelardealvarez ■ Career history: Junior Commercial Manager, Pacifico Seguros, Peru Senior Commercial Assosiate, Pacifico Seguros, Peru Commercial Associate, Pacifico Seguros, Peru ■ Education highlights: MBA, Warwick Business School, UK BSc, Communications and Marketing, Universidad Peruana de Ciencias Aplicadas, Peru
■ Nationality: Peruvian
■ Languages:
Spanish (native) English (fluent)
■ Career achievements: Led a team of six, dedicated to achieving sales by managing regular strategic visits to brokerages and providing commercial services to the most representative corporative brokerages firms in the Peruvian insurance market. Analysed portfolio profitability based on the total insurance claims, detecting opportunities to increase rates and achieving 20% growth in premiums. Implemented a strategic plan based on a Pareto system, focusing on the top 20% of clients, which represented 80% of revenue. After six months, the team reduced the churn rate in clients by 30% and increased their profitability by 10%, retaining priority accounts for US$20 million. Designed a teamwork system that measured commercial KPIs to establish short- and long-term objectives. The management and financial outcomes were presented quarterly in committees to the brokerage’s senior management. Client complaints were reduced by 30% and the sales increased by approximately US$3 million, surpassing the portfolio sales goal by 5% (2021).
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