WBS Full-time MBA Talent Profiles 2023

Hui Ching (Adrianne) Chan linkedin.com/in/hc-adrianne-chan

■ Career history: Content Specialist, LINE TV, Taiwan

Distribution and Acquisition Specialist, CNEX Studio, Taiwan Acquisition Coordinator and Marketing Planner, Hualien Media, Taiwan Coordinator, CNEX Chinese Doc Forum, Taiwan ■ Education highlights: MBA, Warwick Business School, UK BA, French Language and Culture, Fu Jen Catholic University, Taiwan

■ Nationality: Taiwanese

■ Languages: Mandarin Chinese (native)

English (fluent) French (basic)

■ Career achievements: Negotiated and processed more than 100 acquisition and sales film/programme deals for LINE TV. Optimised and standardised internal production and sales processes, which led to improvement in cross-departmental communication and the standardisation of delivery format, reducing expenditure in future material delivery by at least 50%. Established strategic overseas sales channels and developed long-term partnerships with indie cultural agencies and organisations for CNEX Studio, a company focused on promoting cultural understanding. Developed a VOD platform; set up, recruited, and trained a team to keep programme data up to date, allowing the studio to continue its outreach and impact online. Co-ordinated the cinematic release of more than 30 films in two years for Hualien Media. Strategically planned and executed tailor-made talks and events for arthouse films as part of word-of-mouth marketing events, bringing in an average of 200+ people per event per film (small production).

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