Xu (Cynthia) Cheng linkedin.com/in/cynthia--cheng
■ Career history: Manager, EcoFlow, China Senior Manager, Royole, China Director, Ultragear, China Customer Manager, BlueFocus, China
■ Education highlights: MBA, Warwick Business School, UK BM, Marketing, Jilin Institute of Chemical Technology, China
■ Nationality: Chinese
■ Languages:
Chinese (native) English (native)
■ Career achievements: Led a global user research project to support product design and sales. Through qualitative and quantitative research, surveyed more than 10,000 global users. Optimised the design of 20 products and built 24-hour customer service. Gave coupons to users and the percentage of repurchases rose to 80%, with sales reaching £5 million within six months. Founded the marketing department with seven members of staff. Spread the innovative product concept and environmental protection value, won the angel wheel of US$1 million from ZhenFund, and built the brand into first choice for marathon running equipment in China within one year, completing sales of US$4.5 million. Played a pivotal role in negotiating with domestic and foreign media companies, acted as their advertising agent, and finally established cooperation with 80 media companies. Led creative marketing and data analysis, and provided advertising services to more than 1,000 enterprises worldwide, increasing annual revenue to US$1 billion.
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