Melissa Therese Del Rosario linkedin.com/in/melissadelrosario ■ Career history: Agency Transformation Manager, Allianz PNB Life Inc, Philippines Digital Operations Manager, BDO Life Assurance Company Inc, Philippines Digital Enterprise Officer, BPI AIA Life Assurance Corporation, Philippines Management Associate, AIA Philippines, Philippines ■ Education highlights: MBA, Warwick Business School, UK BSc, Management, Ateneo de Manila University, Philippines
■ Nationality: Filipino
■ Languages:
Filipino (native) English (fluent)
■ Career achievements: Led the development and implementation of business
transformation programmes for the Allianz PNB Life Agency Distribution Channel, such as the digitisation of the end-to- end client journey and the further development of the agency support framework. Implemented tactical initiatives aimed at increasing digital adoption, improving from 6% in June 2021 to 29% in December 2021. Led the roll-out of systems and applications to allow for digital workflows (to both external and internal customers), including a collaboration platform and the co-ordination of current device replacement for the 1,000 strong sales force in the field. This resulted in the continuous flow of BDO Life business operations despite multiple cycles of lockdowns in the Philippines. Co-developed the data driven marketing campaigns of the Regional AIA Bancassurance Digital Transformation Strategy. Ideated the client journey and collaborated with the digital team to translate business requirements into technical requirements. Launched the campaign, aimed at decreasing the duration of the sales process by 30% and increasing productivity by 60%.
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