Michael Doty linkedin.com/in/michaelpauldoty ■ Career history: Sports Retail Management, City Sports, USA Bank Representative, US Bank, USA ■ Education highlights: MBA, Warwick Business School, UK BA, Arts, Technology, and Emerging Communication, University of Texas at Dallas, USA
■ Nationality: American
■ Career achievements: Recruited and managed 30 staff, eliminating redundancies while building an effective team. Accessed, planned, and cultivated a more productive workflow, increasing sales by 20% to become the second highest performing branch in the Southeastern sector. Created and delivered regular teambuilding exercises to improve the customer experience while improving employees’ product knowledge base, increasing the average time a customer continues shopping by 16%. In addition, this training translated to higher customer engagement and retention, culminating in a customer loyalty programme and incentive- based employee training. Designed a visual marketing campaign to engage passerby traffic, entice customers, and increase in-store footfall. The venture’s success resulted in an 18% increase in weekly sales in the second fiscal quarter and 22% over the year. The team maximised this flow by observing patterns and this research culminated in a larger, more prominent location with improved flow and visibility.
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