Alexandre Jornod linkedin.com/in/alexandrejornod ■ Career history: Senior Market Analyst, Futuresource Consulting, UK Digital Account Manager, AWAL, UK Sales and Digital Strategist, Pentatone, Netherlands ■ Education highlights: MBA, Warwick Business School, UK MSc, Management, Warwick Business School, UK MA, Music Business Management, University of Westminster, UK
■ Nationality: French Swiss
■ Languages:
French (native) English (fluent)
■ Career achievements: Led one of the core business units of a market research firm, which focused on the audio and music markets. Identified gaps in existing coverage and launched new services, which resulted in the service gaining five new key clients and being used by over 20 large companies. Business unit turnover jumped 38% YOY to US$1,100,000. As a result of extensive industry expertise in the music, audio and automotive sectors, received invitations to speak at over five international conferences and be featured in more than 30 press articles, including in the Financial Times, Yahoo Finance, Der Spiegel in Germany and Les Echos in France. Initiated and oversaw the digital transition of a record company. Implemented a digital strategy to promote the label’s catalogue, created marketing campaigns and ensured prominent features on digital music services. This helped the company increase its digital music turnover by 40% and has been used as an example of best practices in digital music marketing.
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