Sanaya Pol linkedin.com/in/sanayapol
■ Career history: Senior Media Consultant, El Sol Strategic Consultants, India Senior Brand Consultant, id8 Media Solutions Pvt. Ltd, India ■ Education highlights: MBA, Warwick Business School, UK BSc, Economics, Symbiosis International University, India
■ Nationality: Indian
■ Languages:
Marathi (native) English (fluent) Hindi (intermediate)
■ Career achievements: Led, planned and executed a 360-degree PR and marketing strategy for a FMCG brand. Achieved the objective of re- positioning the brand in the industry and driving traffic and sales to the brand website. The website garnered 10% of its total sales within 10 months. The media coverage garnered for the brand across 24 months expedited the next round of funding by the investors. Led the PR campaign for a hospitality client during Covid-19, providing employment to the Dabbawalas of Mumbai as delivery partners, a first of its kind initiative by a hospitality group in India. The campaign garnered media savings of one million Indian rupees across platforms. It created a wave of change with other hospitality brands following the approach. Achieved media savings of 4,650,000 Indian rupees, across quality publications and social media platforms, for a funding announcement of a newly founded prop-tech start-up within a span of 24 hours. The widespread coverage generated interest about the start-up in the real estate community in India and created a channel of revenue for the agency from other real estate clients.
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