Sebastian Rodriguez Carvajal linkedin.com/in/sebastianrodriguezcarvaja ■ Career history: Senior Go-To-Market Strategy Professional, Cable & Wireless Communications, Colombia Strategic Accounts Support Officer, Cable & Wireless Communications, Colombia Field Project Engineer, Saytec, Colombia ■ Education highlights: MBA, Warwick Business School, UK BEng, Electronic Engineering, Universidad Nacional de Colombia, Colombia
■ Nationality: Colombian
■ Languages:
Spanish (native) English (fluent)
■ Career achievements: Launched customer value proposition offers in 12
countries in the Caribbean and LatAm for Cable & Wireless Communications, to implement a new business strategy focused on SME customers. Led and created synergy among local sales, marketing and process teams to successfully launch the CVPs, resulting in an increase of 12% in annual sales for the segment after two years. Implemented the first Customer Base Management strategy in the SME segment for Cable & Wireless Communications. Managed and led the data processing and generated a set of competitive offers, individualised per market. Reduced monthly churn by more than 60% in the Jamaica and Trinidad & Tobago customer base and increased annual revenue by US$450,000. Improved service quality for wholesale strategic customers, leading to lower penalty payments. Developed strategic synergies between the internal support teams and the customer’s representatives, focused on clients’ business continuity and mutual trust building. Resulted in a 70% decrease in Service Level Agreement penalties, valued at around US$200,000 per year.
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