Arjayita Roy linkedin.com/in/arjayitaroy
■ Career history: Decision Analytics Associate Consultant, ZS Associates, India Decision Analytics Associate, ZS Associates, India Techno Functional Consultant, HighRadius Technologies, India Associate Techno Functional Consultant, HighRadius Technologies, India ■ Education highlights: MBA, Warwick Business School, UK BTech, Electronics and Electrical Engineering, Kalinga Institute of Industrial Technology, India
■ Nationality: Indian
■ Languages:
Bengali (native) English (fluent) Hindi (fluent)
■ Career achievements: Successfully led and conducted an information synthesis project for one of the major pharmaceutical giants in the US by collating and analysing the historical data for FY20-21 and comparing it to real-time market research outputs. This resulted in a 12% YOY revenue growth for a leading drug in the company’s portfolio. Was awarded ‘Recognize ZS – Virtual High Five’ for the maturity shown towards this synthesis generation. Designed and implemented analytical methodologies in Excel and Power BI to automate the execution of a global ‘attitude and belief’ tracking study (based out of the US, UK, and Asia-Pacific region) for a leading drug in the field of Lupus. The approximate 15% automation improved productivity by extending the team members’ bandwidth to other projects, resulting in better resource management and cost optimisation. Selected as a team member for an exclusive Covid-19 ‘therapeutics and profiling’ market research project in 2021 to assess and prioritise potential consumer segments for a drug launched by a US pharmaceutical company. Ensured the optimum market uptake for the client’s product in the US by understanding critical segments’ motivational drivers, barriers, and education needs.
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