However, if 2020 has taught us anything, it is the importance of offering your products online and making them easily accessible to consum- ers. Not only does Napier’s website offer all of its extensive product line to keep you active in the outdoors it also offering it’s customers, better known as “Napier Nation” helpful tips on planning your next road trip from where to go, to how to pack and my favorite what to eat. I am not sure about when you plan an adventure but when I do food plays a major role when camping, who wants to eat hot dogs and burgers for every meal, not me. So, the website gives you great ideas along with recipes so you can have a gourmet meal in minutes with a little planning. The redesigned Napieroutdoors.com website allows customers on both sides of the border to purchase directly from the website. McAvoy tell us, “One of the common questions we get from current and potential customers is what product fits their crossover, SUV or truck so we have added a ‘WHAT FITS YOUR RIDE’ option so that they can put the make and model of their vehicle and find all the products and accessories for their
vehicle.” It is also a great place to share your adventures with the rest of the Napier Nation, get in on current contests and learn about their partners. “We definitely wanted the new website to be a one-stop reference for all your outdoor adventure needs,” said McAvoy. She goes on to say, “You can also subscribe to Napier’s blog which will allow you to keep up to date with what is going on in the great outdoors.” We also rec- ommend that you do not forget to follow them on social media such as Instagram (@napierout- doors) for more tips and tricks to enjoying the outdoors. “We take pride in our customers and love sharing their stories of adventure, it is the perfect way to show them how much we value their loyalty,” said McAvoy.
“ We take pride in our cus - tomers and love sharing their stories of adventure, it is the perfect way to show them how much we value their loyalty, ”
“ Our goal for our online partner is to help them succeed, ”
“ We definitely wanted the new website to be a one-stop ref - erence for all your outdoor adventure needs, ”
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SEPTEMBER 2020 • SPOTLIGHT ON BUSINESS MAGAZINE
SPOTLIGHT ON BUSINESS MAGAZINE • SEPTEMBER 2020
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