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LOOKING FORWARD: MIXED SIGNALS IN HOUSING
Multiplied by 4,799, Caballero’s platform saved builders a minimum of 23,995 minutes in 2017 alone. That’s nearly 400 hours spent doing something other than creating listings for their properties. Consider that the entire platform is custom-designed to fact-check itself for accuracy, and the appeal for builders and agents becomes obvious. “Say a builder sells a home for $350,000, but their admin accidentally puts in an extra zero, so now that home is submitted to us at $3.5 million. The program will kick it back as not fitting the profile and the error is caught and rectified,” he said. Ben Caballero is quick to point out that no matter how things ended in 2018 in any given market, the overall year was a great one. “There is a reason there were so many stories in the industry media calling Dallas the best market in the country last year,” he said. However, he warned, there may be a few potential gray clouds on the horizon. “I’m not ready to push the panic button yet,” he emphasized, noting that 2019 will see HomesUSA.com enter the national marketplace. “We are in the last stages of our redevelopment of a platform that will make it much more powerful and robust than the one we have currently. We will be focused on serving national builders in addition to our Texas builders and, through our HomesUSA Alliance, bringing agents and builders together to make selling new homes easier. We created a continuing education course to teach agents how to better sell new homes. When completed, agents receive a new-home sales certification. I also have a series of podcasts designed to help builders and agents work well together,” he said. Learn more about Ben Caballero’s podcasts and HomesUSA Alliance at HomesUSA.com.
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helps you perform under pressure and, furthermore, perform your best.” • Ben Caballerowill deliver the keynote presentation at Think Realty’s National Conference & Expo inDallas, Texas, on Saturday, February 16, 2018.
APLATFORMWITHAPURPOSE Caballero credits the development of the HomesUSA.com platform to his single-minded focus on serving a specific population within the real estate industry with a single, clearly stated purpose. “Our guiding principle is that homes sell faster when their beauty and quality is reflected in the MLS,” he explained. “We believe we do this better than anyone else, and that helps us see clearly when we are working to solve a problem. People around us may wonder how we make things work, but purpose
Carole Ellis serves as the news editor and COO of Self-Directed Investor (SDI) Society, a membership organization dedicated to the needs of self-directed investors
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interested in alternative investment vehicles, including real estate. Learn more at SelfDirected.org or reach Carole directly by emailing Carole@selfdirected.org.
thinkrealty . com | 23 National Real Estate Insurance Group is the nation’s leading agency offering coverage options for real estate investors across the country. Our lineup of products includes: REIGuard™, LandlordGuard, PMGuard, TurnkeyGuard, LenderGuard, and CommercialGuard.
22 | think realty magazine :: january / february 2019
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