GOING BIG: MARKETING & LEAD GENERATION
WHOLESALE LEADS
ple search Keywords like, “sell my house fast Indianapolis”, our website pops up at the top of the Google search. They click on that link to fill out our form, and voilà. We have a highly motivated lead. FACEBOOK ADVERTISING you like, are interested in, and search for. As a result, we pay for marketing ads through Facebook to reach peo- ple who are interested in selling their house. All they have to do is click on the Facebook link and it takes them right to our website to fill out a form. COLD-CALLING their phone numbers. We then call them to gauge their interest in selling their proper- ty, providing a cheaper, but more time-in- tensive alternative to direct mail. NETWORKING A large part of our business comes from networking with other wholesalers and real estate agents at events, REIAs or meetups. By creating your brand and talking to everyone in your market, leads will start coming to you. Facebook has it dialed in when it comes to adver- tising. They know what We conduct "skiptracing" on the same lists we have for direct mail to generate
Find Your Math Problem to Generate Leads and Success QUANTITY MATTERS WHEN SEARCHING FOR THE RIGHT INVESTMENT DEAL.
home. These may be owners that are behind on their property taxes, have inherited a property, have bad credit, have city violations against them, or just can’t keep up with the property for whatever reason. We send them mail seven or eight times a year. We send a variety of mailers to reach the different personalities of the homeowners; simple postcard, professional postcard, hand- written letter, urgent notice, business letter or invitation style. We send out these mailers in hopes of the homeown- er giving us a call because they want to sell their home.
You could find deals on the MLS, then counter and negotiate with agents to still find deals at the right price for you. Today, investors have to be more creative with how they are generating their leads as the sources are frequently changing from market to market. Off-market deals, or those not listed on the MLS, Zillow, Trulia or property listing sites, are the best deals to find for yourself and your investors. Here are some things we do in the Indianap- olis area to find the deals that no one else knows about and generate as many leads as we can. DIRECT MAIL
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Brett Snodgrass is the Owner & CEO of SimpleWholesaling, a company focused on bringing opportunity to real estate investors as the buy and
by Brett Snodgrass and Brian Snider
o be a successful real estate investor, it's all about generating leads to find the right property in which to invest. As the founders of a growing whole- saling business in Indianapolis, Indiana, we approach finding the right properties as a math problem. We know that it's a numbers game, and we are looking for T
the formula to help solve the problem. Let's look at direct mail as an exam- ple. You have to send a certain number of letters to receive a certain number of phone calls, which will, in turn, gen- erate a certain number of investment candidates. The candidates will produce a certain number of walkthroughs and purchase agreements, which finally
generates the number of properties we turn over in a month. Many people think that real estate in- vesting starts with the property you buy. But there is so much more that needs to happen before that property even comes across your computer. Ten years ago, the MLS was basical- ly everyone’s lead generation source.
sell properties in the Indianapolis area. Learn more at SimpleWholesaling.com or email him at brett@simplewholesaling.com.
Brian Snider is the Director of Operations at SimpleWholesaling. Email him at
PAY PER CLICK ADS (PPC) We have a website that we advertise through Google AdWords so that when peo-
brian@simplewholesaling.com or check out Brett and Brian on The SimpleWholesaling Podcast available on iTunes, SimpleWholesaling/com/ simple-wholesaling-podcast.
We gather a list of home- owners who we think may be motivated to sell their
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