GOING BIG: MARKETING & LEAD GENERATION
WORKING WITH AGENTS
More Money in Your Pockets As a rental property owner, you benefit from excellent returns and mitigate financial risk from a diversified portfolio. You realize tax advantages of depreciation, operating cost deductions, and deferred capital gains. You can also benefit from a positive cash flow from rental income. More Time in Your Day The biggest complaint property investors have about their rental properties is the time required to manage them. By hiring your local Real Property Management office, you can eliminate this burden. Real Property Management will find and screen tenants, collect rents, manage maintenance, deal with tenant concerns, enforce the lease, handle the bookkeeping, and keep you informed about your property. More Tangible Assets in Your Portfolio Freeing up your time and capital make it possible for you to continue investing in additional properties that will increase in value and add to your portfolio. MORE MONEY, MORE TIME, MORE INVESTMENTS. GET MORE WITH REAL PROPERTY MANAGEMENT
Building Your Investor Network with a Realtor WORKING WITH A REALTOR CAN GENERATE LEADS AND INSIDE ACCESS FOR INVESTMENTS.
by KristinWeekley
orking with a real estate agent is a great way for investors to diversify their lead sources, and get access to deals before they even hit the market. Success- ful relationships with agents take a spe- cial set of skills. Since agents are used to working with owner-occupants who are often more emotionally attached to their properties, investors can be a breath of fresh air to agents. Use this to your advantage! A good relationship with a realtor has many benefits. As a realtor myself, I know firsthand the benefits of working closely with investors. One of the biggest benefits is the access this relationship affords both parties. Here’s what I mean when I say “access”: WHEN REALTORSWORK CLOSELYWITH INVESTORS, INVESTORS GETACCESS TO OFF-MARKET PROPERTIES Any realtor can show properties that are well-priced on MLS, but a relation- W
ship with a real estate agent who under- stands the deal specs an investor prefers can lead them to specific deals that suit their investor clients. It also benefits the realtor, since investors are much more likely to take distressed properties off of your hands than an owner-occupant might be. Investors with a large amount of cash to work with are hugely benefi- cial in these cases. Some sellers just want to sell quickly and don’t want to list on MLS, and an investor with cash won’t need to go through the loan process in order to be able to acquire the property. Being able to offer a seller a quick sale may mean both parties win. The seller can move quickly and the investor gets a great deal. Realtors also regularly work with estates and real estate clients who know about properties coming in. These are easy leads for them to feed to an investor they know is ready to make an offer. Re- altors also do mass mailings to neighbor- hoods looking for properties to list. Not
only can these mailings lead to off-mar- ket, distressed properties, but if they know exactly what type of deal you’re looking for as an investor, they’ll likely give you first pass at making an offer. WHEN REALTORSWORK CLOSELYWITH INVESTORS, THEYBOTH GETACCESS TO EACH OTHER’S NETWORKS Both real estate agents and real estate investors are notorious for their excellent networks. Realtors work with lenders, lawyers and title companies on a regular basis and can be a great resource for investors needing these services as well.
The future of owning rental homes is professional property management. Visit RealPropertyMgt.com or call 888.806.7088
> Continued on :: PG 84
Kristin Weekley is a real estate agent with Laer Realty Partners. She may be reached at KWeekley@LAERrealty.com.
Each office is independently owned and operated. © 2018 Property Management Business Solutions, LLC.
26 | think realty magazine :: january / february 2019
thinkrealty . com | 27
Made with FlippingBook Online newsletter