Think-Realty-Magazine-January-February-2019

SPONSORED CONTENT

Secure Pay One Makes High Tech Easy- Tech with Step-by-Step Education

• Do you need to implement time saving processes that reduce vacancies? • Do you need to train your team on tips and hacks for your property management software? • Do you need to take action steps to increase your portfolio and your productivity? • Do you need to reduce risk and increase cash flow on rental properties? • Do you need to utilize YouTube and social media to find the best tenants AND retain them? Enroll in Libby U Take your business to the future of property management. Mention this ad for a FREE strategy session on how to start taking the next steps. Make the best use of technology today and tomorrow! Find out why Smart Savvy Landlords choose the Techxpert Team for Landlord Secrets STRUGGLING TO GROW YOUR PORTFOLIO AND YOUR TEAM?

W hen a landlord makes “the move” from one or two houses to a full portfolio of five, 10, or even 50 or 100 properties, the process of scaling is a tough one. “Most people don’t realize the process is never really done,” said Linda Liberatore, president at Secure Pay One and My Landlord Helper, both property management facilitation services dedicated not to taking over a landlord’s role in their real estate business but, instead, to streamlining and refining it. “It’s not just about onboarding new properties into your existing system when you add to your portfolio. It’s about embracing the latest technology to keep your real estate busi- ness as profitable as possible and your tenants as happy and reliable as possible,” she explained. Liberatore has been working with real estate investors for more than two decades, and, as the market heads into a downturn or, at a minimum, a cooling-off period, “They have to be able to focus on acquisitions now more than ever,” she said. “The challenge for investors really focused on growing their portfolios will be that there are two ends of the man- agement spectrum that most investors know about: paying 10-15% of their rents for a full-time property manager or do- ing it all themselves. Do-it-yourself (DIY) landlords actively acquiring new properties dislike both options.” Fortunately, there is an intermediate solution. With today’s technology, you can effectively optimize your rental man- agement systems to create a profitable, productive process that you can manage on your own that will also enable you to effectively grow and manage your business. However, that changing technology can be difficult to manage at first and, furthermore, tech is constantly evolving – right along with the wants and needs of your tenants themselves!

Secure Pay One and My Landlord Helper fill the gaps that you are encountering in terms of fitting all the pieces of your real estate investing business together in a way that will evolve and scale effectively over time. This requires ongoing education, training and monitoring changing industry stan- dards – all things that SPO can facilitate for you. High-tech does not have to be “hard tech.” With the right ed- ucation along with implementation, it can be easy-tech instead. CASE STUDY: “ALEX” Alex is an accountant who owns multiple rentals but has little time or patience for management. He originally wanted help streamlining monthly rent collection and maintenance requests. We soon discovered that Alex also spent as little time as possible those issues, so he tended to have higher turnover on his leases and leave money on the table when his tenants did renew because he did not take time to update leases and rents. SPO’s tech-based approach to managing his properties allowed him to save time and retain tenants through the use of online rental applications, lease renewals and electronic lease signa- tures. Tenant maintenance concerns were immediately handled more efficiently through a custom tenant portal and a new text communication center feature in his software. SPO imple- mented electronic payment options, including ACH payments, providing Alex the ability to collect timely rent payments from his units with multiple roommates, which had previously been a problem. Over the years, we have added new tech compo- nents to this process to keep Alex, his tenants, and his growing maintenance and support team all on the same page with his rentals, even educating staff as he added them to his system. •

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INVESTOR REVIEW: EDUCATION & TECHNOLOGY EDITION :: 3

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