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INVEST R R E V I E W A Supplement of Think Real ty Magazine SPONSORED CONTENT
VIRTUAL REALITY
Seeing Is Believing Even Before It’s Built VIRTUAL REALITY TECHNOLOGY IS CHANGING THE GAME IN REAL ESTATE.
ROB BARNEY DHLC Investments
GREG CLEMENT Realeflow
by Dale Garrison
GARY HARPER Sharper Business Solutions
MICHAEL JANSTA Auction.com
irtual reality (VR) technology is making the impossible possible for real estate professionals, even offering the ability to walk potential buyers through a project that has yet to be built. Although two-dimensional computer renderings and animated videos may bring some similar capabilities, the complete immersion accessible through VR allows potential clients to view and inspect a property as if it were complete and ready for a walk-through. REALWORLD REAL ESTATE In Colorado, Sotheby’s International Realty broker Andrew Ememann and developer Aspen Starwood Properties faced a typical challenge: they wanted to showcase luxury properties that were still in development, but they also knew that their sophisticated audience would be unmoved by traditional renderings, videos and brochures. Their savvy po- tential buyers would want to search for undesirable features that might be hid- den with selective camera angles. They’d V
want to “walk through” a property before making an investment.
understand how their future home is arranged, finished and furnished. They gain a realistic sense of standing inside the home, building an emotional con- nection that cannot be duplicated. REAL-WORLD RESULTS There’s nothing virtual about the out- comes Ememann and Aspen Starwood Properties have experienced: properties can be listed earlier and sold faster. Development risk is reduced since prop- erties can be marketed and sold before they are built. Perhaps most of all, the high-impact, emotionally charged VR experience cuts through typical buyer doubt while simul- taneously bringing significant attention to a cutting-edge technique. •
Education & Technology Edition Linda Liberatore, Secure Pay One, is Blending Education and Technology for Landlords with Libby U
DIGGING DEEP Ememann conducted extensive re- search for a solution. Only VR seemed to offer an answer. Buyers wearing VR goggles can explore an entire home as if it were already built. Not only does it offer the emotional impact of reality, but it can also be stored and reused as long as needed. When a buyer cannot visit the VR showroom, 360-degree, web-based tours are still available. His research also led him to Out- er Realm LLC, a VR developer with extensive experience in luxury markets and high-quality virtual reality technol- ogy. Wearing their goggles, a viewer can “move” to any vantage point in a build- ing, even interact with the scene using a design palette. He or she can select alternate finishes for flooring, kitchen countertops or cabinets, furniture fabrics and lighting. Significantly, buyers can see and
KEVIN ORTNER Renters Warehouse
ERICA RUZICKA Private Money Lending Guide
$5.95U.S. ::$6.95CAN JAN/FEB2019
Dale Garrison is the Owner of Dale Garrison Editorial Services, an editorial company specializing in compelling communications for businesses, non-
MARCO SANTARELLI Norada Real Estate Investments
profit organizations and individuals. Learn more at www.dginform.com or call him at (816) 781-1299.
50 | think realty magazine :: january / february 2019
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