AIM Directory 154
Sales, Marketing & Customer Service COURSE OPTIONS MARKETING FUNDAMENTALS
2 Days
DURATION:
Member
Non-Member
PRICING:
$1310 $940
$1450 $1040
Bris, Melb, Syd Other Locations*
Call 1300 658 337 or click here for locations and dates
MORE INFO:
Course Entry Requirements: There are no course pre-requisite requirements. To enrol in this course, you must be 18 years of age at time of enrolment. Students are required to have a unique email address. Accreditation: This course aligns with the following units of competency: BSBMKG401 Profile the market BSBMKG402 Analyse consumer behaviour for specific markets BSBMKG408 Conduct market research BSBMKG506 Plan market research
The Marketing Fundamentals short course explores the role of marketing within the organisation. Exploring the concepts of research, planning, segmentation and positioning, you will learn how marketing activities support the attainment of business goals. This course is right for you if: If you are currently new to a marketing role or looking to learn more about all aspects of the marketing function. Your employer will benefit because: You will be able to contribute to marketing strategies by identifying and exploiting opportunities to support your organisation’s objectives. Learning outcomes: - - Align marketing strategies to organisational goals and priorities - - Implement planning and control processes - - Audit internal and external environmental forces - - Undertake research and know your market - - Establish your market position - - Build your brand profile
Australian Institute of Management Education and Training (AIMET); ABN 40 009 668 553; RTO code 0049; Level 21, 580 George Street Sydney NSW 2000, an approved FEE-HELP and VET FEE-HELP provider. AIMET is a registered Higher Education Provider listed on the national register. AIMET uses the brand name AIM with permission from the Australian Institute of Management; ABN 56 004 525 017.
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