AIM Directory 155
Sales, Marketing & Customer Service COURSE OPTIONS
STRATEGIC MARKETING
3 Days
DURATION:
Member
Non-Member
PRICING:
$1965 $1410
$2175 $1560
Bris, Melb, Syd Other Locations*
Call 1300 658 337 or click here for locations and dates
MORE INFO:
Course Entry Requirements: There are no course pre-requisite requirements. To enrol in this course, you must be 18 years of age at time of enrolment. Students are required to have a unique email address. Accreditation: This course aligns with the following units of competency: BSBMKG501 Identify and evaluate marketing opportunities BSBMKG502 Establish and adjust the marketing mix BSBMKG507 Interpret market trends and developments BSBMKG514 Implement and monitor marketing activities BSBMKG609 Develop a marketing plan
The Strategic Marketing short course examines all facets of strategic marketing from market analysis and customer profiling to segmentation and brand positioning. You will learn the benefits of adopting strategic marketing tools and how they can support you in growing your organisation. This course is right for you if: You are a product, brand or marketing manager or you’re looking to advance your career in marketing. Your employer will benefit because: You’ll have the skills and knowledge to effectively implement marketing strategies. Learning outcomes: - - Analyse environmental forces that impact on marketing plans - - Undertake quantitative and qualitative research and analyse trends - - Develop offensive and defensive strategies for competitive advantage - - Implement marketing strategies and monitor performance
*Excluding Western Australia
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