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INSIDE
A Salute to Kenny and Bobby 1 Tips for Running and Jogging in Cold Weather Have You Listened to Our 'Source to Success' Podcast? 2
Help Your Patients Stuff Their Stockings (and Turn a Profit in the Process) 3
Last-Minute Holiday Marketing Ideas 4
responsible for up to 40% of a business’s sales, and your unexpected holiday greeting could keep your business in mind as they go about their holiday shopping. Decorate your website for the season. Your customers are already in the holiday spirit, so why not indulge them with some seasonal trappings on your website? Festive holiday touches to your company logo or newwebpages recommending holiday gift ideas can go a long way to attract customer attention. You don’t have to be the flashiest display on the block, but showing off your holiday spirit will spread cheer and goodwill. Create gift card giveaways or incentives. Gift cards, even digital ones, are more popular than ever around the holiday season. In one survey, 43% of respondents said they planned on giving gift cards or certificates in lieu of other holiday presents. With 1 in 4 gift cards sold in the last four days leading up to Christmas, these ideal presents make the perfect last-minute marketing tool. Offer gift card incentives or giveaways for your loyal customers. They can make the perfect present for them and, in turn, your business. DON’T GET LOST IN THE BUSTLE 3 Last-Minute Holiday Marketing Ideas
If you haven’t capitalized on the holiday season for your business’s marketing campaign yet, don’t worry, because you still have time! Even if you’re still a long sleigh ride away from finishing
your own holiday to-do list, you can ensure your business flourishes this season with a few last-minute marketing ideas for the holidays. Send season’s greetings to loyal customers. Even if your Christmas or holiday- themed cards don’t mail on time, you can still send personalized emails or social
media messages to let your customers know you’re thinking of them this holiday season. Established customers can be
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