NUTS & BOLTS
MARKETING
Spread theWord WEBSITES DON’T GENERATE LEADS WITHOUT TRAFFIC. HERE ARE FIVE EFFECTIVE WAYS TO REV UP THE ACTION.
you know anyone who wants to sell fast, send them our way. We pay cash and can close quickly. More than happy to make a no-obligation cash offer within 24 hours.” Twitter: “We just launched our new website for our house-buying company: [insert your URL here] ” “Know anybody who wants to sell their house for cash? Visit our site at [insert URL here]. We can help!” The problem with everyone’s social media strategy: They don’t have one. You should regularly make posts like this. Obviously, mix it up and add in sto- ries about flips you are doing, etc., but al- ways include your website. Better yet, post before-and-after pictures on your website’s blog and promote those blog posts. That is what is known as content mar- keting. We’ll cover this in a future article. Social Media Profiles: Add your website to your social me- dia profiles. All of them. These are the profiles where you have your name and a short bio about yourself. People need to know what you do. Let them know about your website. #2 YOUR EMAIL SIGNATURE Using your email signature as a way to promote your website, even if the emails are going to people you don’t think would be interested, is a great way to
by Danny Johnson
I
n my last article for Think Realty Magazine, I shared the ingredi- ents for a high-converting real estate investor website. That article focused on what is necessary to get website visitors to submit their personal information to you about the house they want, or possibly need, to sell. But even a high-converting website won’t generate leads if there isn’t any traffic going to your website. That’s the topic of this article, in which I’ll share five effective ways we use to generate traffic to our house-buying website. So, let’s get going and talk about how to promote your website to start generating leads right away—without waiting for your site to rank at the top of the search engines, which can take up to a year with diligent effort in some competitive markets. DON’T EXPECT: ‘BUILD ITAND THEYWILL COME’ The internet isn’t the Field of Dreams. Just building a website doesn’t do anything for you unless people know about it. They either find out about it through promotion, which is what we are talking about here, or through discovering it online themselves, which I’ll discuss in a future article. The biggest mistake real estate investors make with a website is doing nothing to promote it. Promotion does require some work, but the results can land you great deals that
generate tens of thousands of dollars. Whenever I hear someone say, “I haven’t received a single lead from my website,” it’s almost always because they never promoted it or didn’t promote it long enough. It’s the equivalent of com- plaining you didn’t get a deal from your direct mail campaign after you send out 500 postcards one time. YOUNEEDAPLAN You need to have a plan to constantly promote your website. You wouldn’t print 1,000 letters and never mail them, so don’t build a website and not promote it. Here are some ways to promote your website and get quick results. #1 SOCIAL MEDIA Social media is a great method for showing your friends and family what you are doing. Don’t be one of those investors who are embarrassed to tell
the world they buy houses. You might know someone who has a situation that’s too embarrassing to bring up, but who might be willing to go to your website and submit their information. Google+ / Facebook: “We just launched our new website for our house-buying company. Head over and check it out. [insert your URL here] Oh, also … we’re buying houses in the [insert your city] area, so if
74 | think realty magazine march :: april 2017
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