PATHWAY 4 SECURITY Security is no longer a line item that gets cut when budgets tighten. It is a board-level priority, a compliance mandate, and an increasingly explicit requirement for cyber insurance coverage. Every vertical in this guide faces documented security threats—from ransomware targeting hospitals and schools, to retail theft enabled by outdated surveillance, to insider threats in warehousing environments. Partners who can address both physical and cyber security are positioned to win larger, longer-lasting deals.
The cost of inaction is documented and rising. The average cost of a data breach reached $4.88 million in 2024— a record high and a 10% increase year-over-year. (Source: IBM Cost of a Data Breach Report 2024)
2025 Market Size
2030 Projection
CAGR
$120.8B (2025) $151.5B–$216.4B $227.6B (2025) $351.9B–$500.7B
4.6%–6.5% 9.1%–12.9%
Physical Security Cybersecurity
Sources: MarketsandMarkets, Physical Security Market 2025–2030; Grand View Research, Physical Security Market 2025–2030; MarketsandMarkets, Cybersecurity Market 2025–2030; Grand View Research, Cybersecurity Market 2025–2030
WHAT IS DRIVING DEMAND
Ransomware is escalating. Verizon’s 2025 breach report ranks cloud assets and UCaaS environments among the top three most-targeted attack surfaces. Organizations without layered security face a question of when, not if. (Source: Mordor Intelligence, 2026) Physical and cyber threats are converging. 68% of chief security officers report incident overlaps between physical and cyber events in 2025—meaning an unlocked door is now also a network vulnerability. (Source: Mordor Intelligence, PSIM Market 2025) AI is transforming surveillance. AI-powered cameras with behavioral detection, facial recognition, and anomaly alerts are replacing static monitoring across all verticals. 14
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