Message From The President
Mr. Rooter ® Plumbing is HOW . Find your WHY.
By: Doyle James
A s we continue to challenge ourselves to be the place people want to spend their careers, we have a choice between “money” and “meaning”. I truly believe that people want to have meaning in their chosen profession, more so than money or compensation. As I have always said about delivering customer value – when all things are equal, price wins. In attracting the best team members, when all things are equal, compensation wins. While money is important, if that seems to be the only conversations you have with team members – to be different than the competition, we need to understand why we – as a company, exist. Simon Sinek, author of the book “Start with Why”, challenges us to do just that – figure out the WHY behind what we do every day. While visiting Washington D.C., my family and I stopped in to the Air and Space Museum. As you can imagine – there was a lot of space devoted to the Wright Brothers for their discovery of
you decided to start in this business, you chose “Plumbing and Drainage Service” as your “ What” . Somewhere along the way you wanted a better way to do the What , and Mr. Rooter Plumbing became the How . What is your Why ? If your WHY is right, you are more effective at the HOW . Let’s talk about the HOW we have chosen, the Mr. Rooter Plumbing System. The System goes far beyond a process like the “14 Steps”. It includes the expertise of the Mr. Rooter Plumbing franchisee and headquarters community, trusted relationships that create an environment of sharing, the code of values (respect, integrity, customer focus, having fun) that drives our culture, an innovative application of highly specialized tools and technology, a shared brand that we love and protect, an entrepreneurial spirit that ownership provides, a lifelong learning and growth environment, and – of course, documented processes and procedures that bring all of these components to life. A gut reaction response to the Why question for a business is
“You aremore likely tomake themoney you desire pursuing a why that takes you to a higher purpose.”
sometimes “to make money”. If you think that is your Why , you may not enjoy what you do, and you may even find that focusing on money actually makes it harder to be financially successful. Money is important, but it is simply how we keep score. You are more likely to make the money you desire pursuing a why that takes you to a higher purpose.
flight. Did you know – at the same time – another group funded by the government and staffed with experts was trying to figure out manned flight as well? While they were driven by money and fame, the Wright Brothers were driven by a strong WHY. To illustrate, imagine a target. In the outer ring you have “ what ”, the next ring is “ how ”, and the final one is “ why ”. When
4 PIPELINE® | EDITION 2 2017
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