Why is driven by emotion, not logic. It is driven by the portion of the brain that we use for making decisions but cannot create words. So – our challenge is to come up with words that bring the emotion of our Why to the surface. So where do we start on our search for Why ? Let’s talk about a company that I believe started with and continues to build on a strong Why , the Dwyer Group®. “To teach our systems of personal and business success, so that all people we touch live happier, more successful lives”. From the largest to the smallest franchisee, this is a community of people, a family, that is unlike any other I have ever experienced. It was that way in 1989, was the reason I came to work for the Dwyer Group in 1997 and is still just as strong today. Are we the same company we were then as we are today? No. We were virtually unknown back then and are industry leaders today - which we must continually strive for into the future. Let’s break this down into two pieces – Contribution and Impact. The Contribution is what we do to create the Impact, and looks something like this:
continued success and growth of the franchisee network and the stories we hear every day. If you are serious about the long-term success of your organization, start the search to discover the “ why” that will drive you, your team and your company to the next level. Doyle James President Mr. Rooter LLC
Let’s fill in the blanks.
TO Teach Our Systems of Personal and Business Success SO THAT All People We Touch Live Happier More Successful Lives . This statement was written over three decades ago by Don Dwyer. It has stood the test of time. How do we know this – the
PIPELINE® | EDITION 2 2017 5
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