Jon Carson Consulting June 2018

June 2018

The Creative Genius That Keeps on Giving

It’s been almost five years since I lost my dad, but he hasn’t left me at all.

owning the station for a short while. That station was special, and it was neat to have a family legacy in that building. Even though my dad was amazingly talented, he was also shy. He didn’t sing or dance but was theatrical with his voice. He liked being behind the mic and loved music — he was drawn into the performance side of radio broadcasting as a DJ. He performed in the “Theater of the Mind” creating characters, personas, and sound effects. People enjoyed the novelty and it suited his elusive personal nature well. The creativity that Dad expressed in everything he did influenced me in the same way. When I approach my clients in marketing, I try to be creative and unconventional … do what others won’t or can’t do. Every time I embark on a new project, I flashback to the late nights dad spent sawing, painting, sewing, and tinkering with all these crazy things in the garage. My family wouldn’t even know what he was working on until we’d wake up and be in awe of his creation. I loved everything he did for other people, and especially for us. This Father’s Day, tell your dad what you love about him and how he inspired your life. That’s better than any gift you can buy!

My dad had a great, creative mind. He was a hardworking father both in and outside of the home, and his ingenuity and creativity were part of everything he did. As an example, he once found some broken down bicycles, took them apart, painted, tuned and reassembled them. They looked brand-new once he finished! He also built amazing waterbed frames for us, complete with mirrors and bookshelves. He grew up very poor, so he used his creativity to get what he wanted. As a kid, he loved playing cowboys and Indians. Instead of being satisfied with just a toy gun, he built a holster, saddle, and stirrups all out of cardboard, shoelaces, and markers. The photo is Dad wearing his father’s fedora and the saddle he created for himself. Later in life this led him to be the “go-to” guy for making backdrops and props for church plays. Before superhero costumes were produced commercially, he dyed fabric and cobbled together used clothing, vinyl, and gloves to create Batman and Robin, Spiderman and the crew for parades and promotions. He even converted a 1958 Oldsmobile into a “Batmobile” complete with “glass” domes, flashing lights, and sparks flying out the back!

it to radio broadcasting. He was one of the pioneers of live remote broadcasting promotions in the 1960s. He created entire events and announced them live on the radio with dignitaries, performers, beauty queens, and more to garner attention for his clients. He was doing far more than just showing up with broadcasting equipment and doing an interview — he was producing a show! My dad grew up in Twin Falls and started radio broadcasting for Burley and Rupert. He did a lot of DJing, but once he had a family, he transitioned into the advertising side. After working at stations along the West Coast, he settled in Eastern Oregon to raise us four children. As a kid, I spent a lot of time at the last radio station where he worked, KSRV. About 30 Years later, Dave and I ended up

— Claudia Weathermon

In his professional life, Dad took his ability to think outside of the box and applied


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