BUYING HABITS - HOME - Cotton Inc. Reports – Millennials want more of an experience and education when they shop.
- Shoppers don’t want to wait in lines or go into messy changing rooms. Retailers really need to be on top of their games in- stores. - According to The Monitor, 78% of millennials would be more brand loyal if they could customize their clothes. - Nordstrom reported growth in off price to HTT, siting it as 30% of it’s business and the largest source of new customers. - Macy’s is having success with Backstage with plans to open more stores. Gennette reports a better fleshed out home assortment in Backstage than full line stores.
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