IN STORE VS. ONLINE - 65% of shoppers research clothes online before purchasing, but 79% of purchases happen in store. True in home too. - This shows how important omnichannel is for the success of any retailer. - Ruelala, an ecommerce site, is known for fun fashion and great storytelling, recently teamed up with Cotton Inc to offer an exclusive pop store event in Boston. - Ecommerce recognizes the importance of brick and mortar for the tactile shopper, just as stores recognize the importance of .com for ease and research. - Men are more likely to purchase online than women. - When consumers shop online they mostly use a computer vs. smart phone or tablet.
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