RRH Brand Editorial Style Guide_1-03-23

The format of email signatures is as follows: Rochester Regional Health First and Last Name Title (pronouns, if desired) Rochester Regional Health Department Hospital or Campus Name Street Address, Suite Number (if applicable) City, State Zip Code

TELEPHONE AND FAX NUMBERS IN PRINTED PIECES For numbers without words: (585) 123-4567 For numbers with words: (585) 123-PINK (7465) Telephone and fax numbers can be preceded by a capital

designation letter when necessary: P (585) 123-4567; F (585) 123-4567

EMAIL ADDRESSES Rochester Regional Health Email addresses are all lower case, with a period between the first and last name: first.last @ rochesterregional.org Email can be preceded by a capital designation letter when necessary: E first.last @ rochesterregional.org St. Lawrence Health Email addresses are all lower case and may or may not contain a period. Layouts are determined by Information Systems. Email can be preceded by a capital designation letter when necessary: E first.last @ cphospital.org

P (XXX) XXX-XXXX C (XXX) XXX-XXXX St.Lawrence Health First and Last Name Title

(pronouns, if desired) St. Lawrence Health Department Hospital or Campus Name Street Address, Suite Number (if applicable) City, State Zip Code

EMAIL SIGNATURES Signatures use the font Calibri and point size 11 .

P (XXX) XXX-XXXX C (XXX) XXX-XXXX Confidentiality Notice

Elements are always capitalized and follow the same formatting as designated in the Address Block section, information should include: name, title, company, department, location, address, city, state, zip code, office phone, cell phone .

This transmission may contain confidential information protected by New York State law and HIPAA regulations. You are prohibited from making any further disclosure of this information without the specific written consent of the person to whom it pertains, or as otherwise permitted by law. A general authorization for the release of medical or other information is not sufficient if the information contained herein is additionally protected by New York State Public Health Law Article 27-F or Title 42 of the Code of Federal Regulations. Any unauthorized further disclosure in violation of State law may result in a fine or jail sentence or both. If you have received this material in error, please notify the sender IMMEDIATELY to arrange for the return or destruction of the document(s). Note: Electronic templates available on our server, Intranet and Daily Insider.

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BRAND EDITORIAL STYLE GUIDE | ROCHESTER REGIONAL HEALTH 11

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