Newark-Wayne Community Hospital First use: Newark-Wayne Community Hospital Subsequent use: Newark-Wayne AVOID: NWCH Rochester General Hospital First use: Rochester General Hospital Subsequent use: Rochester General or occasionally RGH United Memorial Medical Center First use: United Memorial Medical Center Subsequent use: United Memorial or occasionally UMMC Unity Hospital First use: Unity Hospital Subsequent use: Unity AVOID: Parkridge Unity Specialty Hospital at St. Mary’s First use: Unity Specialty Hospital at St. Mary’s Subsequent use: Unity Specialty Hospital AVOID: St. Mary’s Campus OTHER LOCATIONS FREQUENTLY REFERENCED ElderONE First use: ElderONE, an affiliate of Rochester Regional Health Subsequent use: ElderONE Greater Rochester Independent Practice Association First use: Greater Rochester Independent Practice Association Subsequent use: GRIPA College of Health Careers First use: Rochester Regional Health College of Health Careers Subsequent use: College of Health. AVOID: COH Isabella Graham Hart School of Practical Nursing First use: Isabella Graham Hart School of Practical Nursing Subsequent use: Isabella Graham Hart AVOID: IGH Lipson Cancer Institute First use: Lipson Cancer Institute Subsequent use: Lipson Cancer Institute AVOID: Lipson and Cancer Institute
HOSPITAL ADDRESS LISTINGS Click here to see our full list of locations.
HOSPITALS, PROGRAMS & FACILITIES The following section is intended to guide both internal and external references to our overall health system, as well as its individual entities and facilities: St. Lawrence Health First use: St. Lawrence Health (in full) Subsequent use: St. Lawrence AVOID: SLH, or any other derivation Rochester Regional Health First use: Rochester Regional Health (in full) Subsequent use: Rochester Regional or the health system AVOID: RRH, or any other derivation
HOSPITALS Canton-Potsdam Hospital
First use: Canton-Potsdam Hospital Subsequent use: Canton-Potsdam AVOID: CPH Clifton Springs Hospital & Clinic First use: Clifton Springs Hospital & Clinic (with the ampersand)
Subsequent use: Clifton Springs Clifton Springs Nursing Home First use: Clifton Springs Nursing Home Subsequent use: Clifton Springs Nursing Home or the nursing home Gouverneur Hospital
First use: Gouverneur Hospital Subsequent use: Gouverneur AVOID: GH Massena Hospital First use: Massena Hospital Subsequent use: Massena AVOID: MH
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BRAND EDITORIAL STYLE GUIDE | ROCHESTER REGIONAL HEALTH 13
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