Newark-Wayne Community Hospital Infusion Center First use: Newark-Wayne Community Hospital Infusion Center Subsequent use: Newark-Wayne Infusion Center Primary Care & Ambulatory Specialty Institute First use: Rochester Regional Health Primary Care & Ambulatory Specialty Institute Subsequent use: PCASI Quality & Safety Institute First use: Rochester Regional Health Quality & Safety Institute Subsequent use: Quality & Safety Institute Rochester Regional Health Riedman Campus First use: Rochester Regional Health Riedman Campus Subsequent use: Riedman Campus Sands-Constellation Center for Critical Care First use: Sands-Constellation Center for Critical Care at Rochester General Hospital Subsequent use: Sands-Constellation Center for Critical Care Sands-Constellation Heart Institute First use: Sands-Constellation Heart Institute Subsequent use: Sands-Constellation Heart Institute BULLETED LISTS A bulleted list is used when the order of the items doesn’t matter. Items should be listed alphabetically or with the most important product feature or selling point first. Bullet style: closed circle , two point sizes smaller and same weight as the body copy LETTERED LISTS Letters are useful when you’re implying that readers need to choose individual items or when items don’t need to follow a specific sequence. Letter style: lowercase , same size and weight as the body copy NUMBERED LISTS Numbers are reserved for instances where the items in the list need to follow a specific sequence, eg: sequence of actions, or step-by-step guide.
Number style: alphabetically , same size and weight as the body copy FORMATTING LISTS Use a colon at the end of your lead-in statement. There were so many things on the menu from which to choose:
• salad • pasta • fish AND The menu listed:
• salad • pasta • fish CAPITALIZATION & PUNCTUATION
If your list item is a complete sentence, capitalize the first letter. If your list item isn’t a complete sentence, don’t. Similarly, if your list items are complete sentences, or if at least one list item is followed by a complete sentence, use punctuation: a period, question mark, or exclamation point. If all list items are fragments, you do not need to punctuate: The notable items included: • Leadership agreed to help promote a year-long recycling competition. • Increased morale. • Employees were 25 percent more engaged with work/life balance. OR The best parts of the movie were: • the special effects • supporting soundtrack • lavish costumes DO NOT: put commas or semicolons after the items, or use a conjunction such as “and” before the last item when you are listing items vertically. Each child was seated at a separate station and given: • an elephant, • a kangaroo, and • a giraffe.
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BRAND EDITORIAL STYLE GUIDE | ROCHESTER REGIONAL HEALTH 15
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