TITLES • When health care professionals are mentioned in a listing, their names should be written out first, followed by a comma and their degree(s). Then, their titles are followed by a comma and their departments or divisions. > Kefaia Ahmad M Abdalkader, DDS, Unity Dental Group at St. Mary’s • Multiple titles/departments are separated by semicolons. > Pradyumna Phatak, MD, Chief, Medical Oncology and Hematology; Director, Oncology Strategic Service Unit (listing) • When writing about health care professionals, place their position titles in front of their names. Do not use a comma after the credentials (MD, etc.) if the sentence continues. > Chief Medical Officer Robert Mayo, MD said he is thrilled to receive this distinguished award. • Multiple titles/departments are separated by the word “and.” > Chief of the Division of Medical Oncology and Hematology and Director of the Oncology Strategic Service Unit, Pradyumna Phatak, MD said that the recent research from his division will change how care is provided. • If possible, identify health care professionals by their major title first and then list out other titles while describing them further. > Chief of the Division of Medical Oncology and Hematology, Pradyumna Phatak, MD said that the recent research from his division will change how care is provided. Dr. Phatak, who is also the Director of the Oncology Strategic Service Unit, believes… • Specific titles are capitalized when they occur immediately before or after someone’s name. Titles are NOT capitalized if there is no name mentioned. > Chief of the Division of Medical Oncology and Hematology, Pradyumna Phatak, MD is available for consultation. > Pradyumna Phatak, MD, Director of the Oncology Strategic Service Unit, will be the guest lecturer. > Referring physicians can page the director of the Oncology Strategic Service Unit by calling 585.xxx.xxxx .
ADDRESS BLOCKS Elements are always written with initial caps; street and location designations are abbreviated ; and the zip code should always be included if the city and state are used: Location Initial Caps 123 St, Rd, Dr, Ste 1234 City, State Abbreviation (no periods) Zip Code Rochester Regional Health Riedman Campus 100 Kings Highway South, Ste 1500 B Rochester, NY 14617 Note: When a floor number is included in an address, use a numeral and capitalize floor. For example, 2nd Floor. Location Designations Street names are always capitalized and abbreviated without a period at the end. Accepted abbreviations include: Ave (Avenue) Bldg (Building) Blvd (Boulevard) Ctr (Center) Cir (Circle)
Dr (Drive) Ln (Lane) Pkwy (Parkway)
Rd (Road) St (Street) Ste (Suite)
For a complete list of accepted street suffix abbreviations please visit: pe.usps.com/text/pub28/28apc_002.htm or usps.com and search “Acronyms and Abbreviations”. Note: When the street designation precedes a direction (eg: Kings Highway South) the street designation and direction should be spelled out whenever possible.
BRAND EDITORIAL STYLE GUIDE | ROCHESTER REGIONAL HEALTH 9
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