Teeco Solutions February 2018

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Offering the Best in Tent Washing & Drying Machines

www.TeecoSolutions.com

THINK OF THE FUTURE

DOING THE RIGHT THING MAY BE HARD IN THE MOMENT, BUT IT’S ALWAYS WORTH IT

As a young business owner, I quickly learned that doing the right thing for the company and for our customers was often costly in the short term, but very rewarding in the long term. At the beginning of my career, that was a hard pill to swallow. I wanted to make money, and correcting mistakes often affected our bottom line. However, doing the right thing has always panned out well for the company.

the situation right, we made a once-angry customer one of our most loyal buyers and referral sources.

We pride ourselves in having a strong, durable dry frame in our machines. We understand that our customers rely on these machines and cannot afford a failure, so we invest in strong

materials. This drives up cost, but it also gives us confidence in our five-year warranty. About 12 years ago, one of our customers ran our machine, and it fell apart. We immediately shipped new parts to replace the dry frame, but the machine fell apart again when he tried to use the new parts. On the third try, the machine worked like it was supposed to, but the whole situation cost me around $8,000. In order to avoid this happening again, we completely changed our quality control procedures, and we also changed part vendors. At the beginning, this cost us money, time, and effort, and it was very frustrating, but it was the right thing to do, and now we have 100 percent confidence in our dry frames.

“The only reason we’ve been able to offer the best of the best is because we’ve done the right things along the way. ”

We have been buildingmachines for 20 years now. We were the first major business to bring high- caliber tent washing machines to the market, and we have always offered a guaranteed five-year warranty on our machines. The only reason we’ve been able to offer the best of the best is because we’ve done the right things along the way. Don’t get me wrong; we’ve stubbed our toes plenty of times, but we learned from our mistakes, and through those experiences, we have found our best customers. When you use a washing machine, it fills up with water, adds soap, and your tent gets washed. Then the machine drains and fills with clean

water to rinse. Before we started building washing machines, we researched the most beneficial way to clean tents. We found that rinsing with cold water damages tent material, so from the very beginning, we insisted on rinsing with warm water. When I wrote the instructions for the machines, I thought I had made it perfectly clear that users should always rinse with warm water. However, after a new customer purchased one of our machines, he called me up, and boy was he livid. He had just washed a brand-new tent top with our machine, and it had come out completely destroyed. When he read my instructions back to me, I realized that my wording was unclear and I could see why he thought it was okay to rinse with cold water. We spent a lot of money to replace that tent top and fixed the washing machine instructions. By making

These are two small examples, but after 20 years of evolution, trial, and error, I’ve learned that anyone who wants to be successful in business should always do the right thing. At the beginning, this can cost you a lot of money, time, and energy, but in the end, it always pays off. We have learned how to provide the best products and services to our customers, and we hold ourselves to the highest possible standard. We don’t settle for less than the best, and we believe our customers shouldn’t have to, either. If we’d never corrected our mistakes, it would have cost me my business. Doing the right thing may seem difficult at first, but I promise you it’s always worth it.

–Steve Arendt

Contact Us • info@teecosolutions.com • 877-712-9172 • 1

Published by The Newsletter Pro • www.TheNewsletterPro.com

TIPS TO GET THE MOST OUT OF YOUR TIME

ALLOW EXCEPTIONS There’s no surer way to make an attendee anxious than pulling them away from an important task. Nobody should skip out on a meeting simply because they don’t want to go. If, however, their time could be more wisely spent, you shouldn’t force them to attend. Prioritize who needs to be at the meeting and whose time could be better used elsewhere. START WITH BIG IDEAS A meeting should be a forum for hashing out concerns and tackling big-picture concepts. If you’re listing off a slew of granular changes, those aren’t the ingredients for a productive meeting. Information like that can be disseminated in other forms. As you discuss a larger concern, details relating to it will arise during your discussion. Ask yourself if the meeting has a larger topic that merits discussion.

Ask yourself, “What are the biggest time wasters in my office?” If your workplace is like most, it’s a safe guess that social media and meetings are on your list. Maybe there’s a way you can eliminate social media from your office or, at least, curtail its use. However, meetings are an essential part of effective workplace communication. The question, then, isn’t how to get rid of meetings, but rather how to make them more efficient. With that in mind, here are a few tips for getting the most out of your meetings. HAVE A GAME PLAN If you don’t have a reason for a meeting, don’t have a meeting. Weekly meetings can be a great way to catch your staff up on the latest news and issues at the office, but there’s no need to make them the same length of time every week. You should never feel like you need to fill a certain number of minutes. Instead, get to the heart of what you’re talking about, allow the staff to ask questions, and then get back to work.

What happens when an internet personality complains about your company? If you’re Amazon, you make sure the next time they talk about you, they’re singing your praises. ScreenJunkies News is a popular YouTube channel dedicated to media and pop culture. In early November of 2017, the channel streamed a panel discussion that focused on comments from Amazon’s CEO, Jeff Bezos, who said he wanted to pursue video content that would appeal to a broader audience. One of the panelists, Dan Murrell, quipped that he’d rather Bezos make sure the DVD racks he ordered from Amazon arrived on time. This off-the-cuff complaint garnered laughter from the other panelists. They chimed in with their own comments on Amazon’s delivery practices, and one panelist brought up third-party couriers’ inability to find Murrell’s leasing office.

When the panel moved on to other topics, Murrell’s Amazon comments were seemingly forgotten — that is, until two days later when ScreenJunkies News streamed another video, during which Murrell shared his experience with a customer service representative who reached out to him. After seeing the first video, the representative said they wanted to rectify the situation. They personally checked that Murrell’s most recent order, a bookshelf, was scheduled to be delivered on time, and they gave Murrell the opportunity to air his grievances about third-party couriers. During the panel discussion, Murrell mentioned that he’d never seen the movie “Lawrence of Arabia,” and the representative told him that Amazon had sent him a Blu-ray copy of the film, free of change. Also, $100 was added to Murrell’s Amazon account.

This response may seem over the top for a YouTube joke, but Amazon’s model works. Last year, Jeff Bezos became the richest person in the world, surpassing Bill Gates. The key to Amazon’s success? Don’t wait for complaints. If a package is late, Amazon sends the client a new delivery date. Amazon’s Kindle Fire tablet includes a Mayday Button, which encourages customers to contact around- the-clock support the moment they feel frustrated. And, by reaching out after seeing Murrell’s complaints, Amazon is no longer the company that can’t deliver a DVD rack on time. Now, to Murrell, the other panelists, and the channel’s 1.5 million subscribers, Amazon is the company that makes things right. Who wouldn’t want to do business with a company that takes care of them?

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Special Event Flooring

Special Event Flooring (SEF) was born out of the necessity to offer clients a cost-effective wood flooring solution for special events. Their solution not only looks and feels like the hardwood flooring one might have in their home, but it is also reusable, cost-effective, and easily installed. Totally one of a kind, SEF’s revolutionary reusable wood flooring uses innovative nuClick™ interlocking technology to make installing, removing, and reinstalling wood floors fast and easy. Since SEF wood floors are made to be reusable, they provide a sustainable and cost-effective alternative to laminate wood floors, which normally end up in a landfill after a single use. SEF’s flooring is stain and water resistant, making it easy to clean and sustain. Their wood floors are designed to withstand fading, abrasions, scratches, stains, cigarette burns, and flames. Plus, their anti-slip surface adds a measure of safety, and their rigidity and stability mean they can be installed even over imperfect outdoor surfaces. SEF provides an impeccable surface for weddings and social events; corporate, sales, and promotional sporting events; festivals, concerts, and entertainment events; and more. With 16 colors to choose from, you can find the perfect flooring for your event. For all of your special event flooring needs, contact SEF at 845-877-7008 or sales@specialeventflooring.com or visit their website at specialeventflooring.com.

ENGAGE YOUR PARTICIPANTS A meeting should be just that. If you’re not expecting collaboration, don’t call it a meeting. Tell your staff you’re giving a presentation and they’ll come ready to take notes. But if you want to actually have a meeting, every participant should come ready and willing to engage with the ideas on the table.

TEECO’S TIPS

Are You Looking for Somebody to Wash Your Tents for You?

A number of our valued customers put their Teeco tent washing machines to efficient use and offer tent washing services for other tent rental companies. The following is a list of some our customers who provide this service. Go to teecosolutions.com/ tent-washing-services to find a company near you. If you don’t see a company in your area, please give us a call at 877-712-9172 and we’ll recommend someone in your area.

Lakes Region Tent & Event Concord, NH Eric Foster 603-677-6282 Beachview Tent Rentals Brunswick, GA Daniel Viel 912-280-9020 x 12

Dallas Party Tent & Event Irving, TX Matt Cosby 972-602-3303

Special Occasions Parties & Events

Corvallis, OR Kyle Tengner 541-752-7255

A Able Rents Cleveland, OH Ramsey Duqum 216-692-9800 x 230

Kauai Tent & Party Rental Kilauea, Kauai, HI

Chris Carswell 808-828-1597

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www.TeecoSolutions.com Toll Free 877-712-9172 info@teecosolutions.com

538 Leffingwell Ave, Unit C St. Louis, MO 63122

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Offering the best in tent washing & drying machines

PAGE 1 Doing the Right Thing: The Best Business Philosophy PAGE 2 Do Your Meetings Matter? What Makes Amazon the King of Customer Service? PAGE 3 Teeco Tips Vendor of the Month PAGE 4 Are You In or Out?

ARE YOU IN OR OUT? THIS OPT-IN OPTIMIZATION TOOL ASKS THE QUESTION

Most small businesses want print and digital communication for their overall marketing strategy. Like mashed potatoes and gravy, it’s just more effective to use both together. When it comes to the digital side, what marketing tools can you use to turn website visitors into potential customers? After all, on average, about 70 percent of your website visitors will never visit again.

simple settings, such as when it will pop up and for whom, and then go online with it. OptinMonster integrates easily with WordPress, Infusionsoft, Google analytics, and most other software, and is mobile-friendly. When your invite to the customer goes live, OptinMonster reports back interesting data that can also affect your entire marketing strategy. Which pop-ups execute the most conversions? Is it the invitation to download your e-book, or obtain a free quote? Does this wording get more people to sign up for your mailing list, or another wording? OptinMonster will report back with all the stats you need to make your pop-up campaigns as effective as possible. The interface is clean, simple, and as aggressive as you want it to be. You can set the settings to allow for pop-ups on first-time visitors only, or call for a second pop-up to appear if they move their cursor toward the close button. You have a variety of settings to play with until you find your ideal formula. If you’re looking to increase conversions on your website, you can learn more about this killer tool by visiting their website, OptinMonster.com.

OptinMonster, a web plugin, is an extremely helpful resource to increase conversion on your website or app. It allows you to create custom opt-in forms that invite the visitor to interact with you — sign up for your email list, order your e-book, enter a free giveaway, or whatever you’d like. Its simplicity and effectiveness makes it our resource of the month.

When we say simple, this is what we mean: When you use OptinMonster, you can have a custom pop-up form ready for your website in minutes . It’s that quick and simple. You choose and customize a template to your liking, write simple copy, choose

4 • Cleaner Tents For Maximum Profit • Teeco Solutions

Published by The Newsletter Pro • www.TheNewsletterPro.com

Attending as well? We’d love to meet you. Stop by Booth 122 to learn more about how a Teeco machine can help you reduce labor costs and improve the way your business cleans tents. While you are at the show, learn about Teeco’s 2018 new offerings: • Diagnostic visits • Expanded product line

• Trade-in opportunities • Complimentary visits to Teeco HQ in St. Louis Read on to find out more about these new offerings.

THE MAN BEHIND THE MACHINES MEET SHAWN

We’ll offer you the best trade-in price, no matter who manufactured your machine, but ACT NOW — this offer is good for a limited time only. As always, we’ll back up your new machine with a 5-year warranty on all parts and workmanship.

He’s our Director of Maintenance and will do whatever it takes to make sure your machine stays in tip-top shape. That means his full-time job is to take care of Teeco customers. He travels to businesses to perform diagnostic maintenance and to help clients get started or rebuild older machines. He also offers telephone help to all who need it.

NEW YEAR, NEW PRODUCTS

Our New Year’s Resolution is to provide you with the best products. We’re already off to a great start.

We have introduced smaller drying machines and more economical drying machines that can grow with your business. We have a full line of tent cleaning chemicals for any tent cleaning you may be doing: Tent Stain Eliminator for stubborn spots, and Teeco Clean or Tent Fab Cleaner for hand-washing that’s eco-friendly (a better clean with less scrubbing), all formulated to safely and effectively wash your tents by hand or in a tent washing machine.

Shawn will be at the booth to help you with any mechanical questions you may have about purchasing a tent washer. Already have a machine? Trade in your old machine for an updated model, such as the 3000EXA or the 5000EXA — the fully automated workhorses of the Teeco lineup.

NOT ATTENDING THE ARA SHOW? MEET US IN ST. LOUIS!

We love hosting people at our office. So much, in fact, that we’ll pay for you to come see us. YES, REALLY.

If you’re ready to learn more about how Teeco’s technology can improve your company, we’ll offer an all- expenses-paid trip to our headquarters in St. Louis. During your visit, you’ll have the chance to:

• Meet our dedicated team • Tour the manufacturing facility to see our washers in person • See the Teeco difference • Discuss your business needs • Have lunch with our staff — on us

To learn more about this all-expenses-paid trip, call Chandra at 314.968.3555.

“I OWN A LOT OF TENTNOLOGY BRAND TENTS. I SENT SOME 2 TO 3-YEAR-OLD SIDEWALL BACK TO THEM FOR REPAIRS AND THEY ASKED ME IF THEY’D EVER BEEN USED! THEY DIDN’T UNDERSTAND WHY THEY WERE STILL SO CLEAN BUT IN NEED OF REPAIR. THEY COMMENTED THAT MOST OF THE TENTS THEY GET BACK FOR REPAIR ARE EXTREMELY DIRTY. MY TEECO TENT WASHER MADE THEM LOOK BRAND-NEW. I ALSO HAD A REGULAR CUSTOMER ASK ME IF I’D BOUGHT NEW TENTS THE NEXT SEASON AFTER I’D GOTTEN MY TEECO WASHER AND CLEANED EVERYTHING UP TO WHITE AGAIN.” OUR CLIENTS SAY IT BEST!

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