HOK - Marketing Principal

MARKETING •

Working with Marketing Coordination team and proposed project team, directs the initial mock-up of proposals, qualifications packages, presentation materials to be used at interviews/presenta- tions, etc. • Leads and directs preparations for marketing interviews and presentations, applying the knowl- edge of the particular client, optimal communication and project interviewing skills. Coaches and directs the interview team at rehearsals as appropriate. • Oversees the Marketing Department to focus on quality improvement and streamline efficiency of the publishing of all print/media/electronic responses by the office. • Coordinates the activities of those involved in marketing and creates an enthusiastic, responsive, client-first, service-oriented culture. • Recruits and manages all marketing staff. Conducts formal performance reviews as well as on- going performance coaching. • Contributes content to HOK.com through Corporate Communications. FINANCIALS Working closely with key leadership, contributes to the development of annual business plan that will address project and revenue targets. Measures and analyzes performance of the marketing plan vs. budget. Is accountable for meeting sales targets. • Prepares quarterly sales forecasts and reports to Marketing Board on a monthly basis. • Responsible for completing GO/NO-GO filters. • Prepares and tracks progress of marketing pursuit work plans. • Prepares and tracks hit rates and cost of pursuits • Working closely with all practice areas, provides ongoing, updated business unit fee projections.

KEYCLIENTS • Actively participates in the firm’s Key Client Initiative. • Fosters a culture of external and internal client service.

Made with FlippingBook - professional solution for displaying marketing and sales documents online