Vision_2013_10_10

Dragons Den mother speaks NEWS editionap.ca

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VISION@EAP.ON.CA PRESCOTT-RUSSELL

CORNWALL | Social trends change faster than websites on the Internet nowadays. Someone whose job includes keeping track of those trends for business will be the highlight speaker at this year’s Small Schools Summit. The Upper Canada District School Board (UCDSB) welcomes Dianne Buckner as one of three keynote speakers at the Small Schools Summit next month. Buckner, best known as the host of CBC’s Dragons’ Den television series, will present her thoughts on social marketing with“Sev- en Strong Trends You Need to Know About” that she sees as affecting everything from business to classroom education. “These are key trends that are affecting the way people think about business, edu- cation and their own livelihoods,” stated Buckner in a UCDSB news release. “People must know about these trends as they pre- pare for the future to remain adaptable, in- novative and successful.” One trend included in Buckner’s address is “gamification” in modern society, where videogame use is changing the way people think and deal with issues now. Videogames are exerting a power and presence beyond their original beginning as a form of rec- reation or even as an inspiration for some blockbuster movies. “It’s not just about video games that peo- ple are playing,” she noted. “People are us- ing games for learning as well, and trying to make learning a little more interactive and fun. “The larger trend is about the need to be amused. People have so much stimulation at their fingertips right now that it is ad- justing our expectations and our attitudes about what will engage us.” Buckner noted that educators need to adapt their own teaching methods to meet this trend. Her talk will include a video that features an entrepreneur trying to build a business based on the use of game in the classroom. Another trend noted in Buckner’s address will be “customization” in modern society. People are nowmore used to having a wide variety of choices in everything they buy, do, or experience. “You can now go into a coffee shop these days and (instead of a basic coffee, order that half decaf, tall and skinny latté,”Buckner stated. “People can also do iPod purchasing where you can buy just the one song you really want. Again you are expecting cus- tomization through technology.” This creates a greater challenge for both businesses and school districts trying to meet client needs, whether a shopper who is looking for a particular item or a student studying for their future career. Buckner observed that customizing edu- cation curriculums will become more a part of the school system, either private or pub- lic, because of demands from both parents and students. That puts more pressure on public schools and school districts to figure out how to al- locate their limited resources to meet those demands and needs without sacrificing es- sentials.

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