Here are a few things to keep in mind while deciding how to present your brand online that will help you keep it real. • Be honest. Not everything has to be perfect. In order for followers to feel like you’re being real, you must actually, well, be real. It’s okay to post without a filter, or even post about challenges and struggles. Of course, there is a fine line to toe here, as you don’t want to present your brand in a negative way, but being open and honest goes a long way in establishing authenticity. • Don’t fake it. You might think this is the same as being honest, but there is a bit of a difference. If your brand is posting images of your product, don’t use fake or photoshopped images showing the product doing things it actually can’t do or appearing in a way that will feel incongruent when it arrives at a customer’s doorstep. It might be tempting to fake some content, but you’re better off posting a real shot or not posting that particular image at all. • Stop and think. Before you post anything, take a moment to think through the post. How does it represent you or your brand? Are you proud of the post and feel that it is an accurate representation? Once it’s out in social media land, you can’t take it back, so make sure you stop and think about every post before clicking to go live with your content. • Use your voice . When you engage with your followers online, respond using your real voice. Don’t write back with what you think they want to hear; write how you actually feel. Take ownership of any mistakes or errors and apologize if needed. Remember to be respectful and never forget that your responses are public for everyone to see, so be professional but also be you. • Don’t copy the competition . It’s hard not to look at what others are doing, see their engagement and be inspired to create similar posts. After all, we all want to be heard and appreciated. However, copying the style, content or attitude of your competitors is not the way to do it. Make sure your content is unique to you. You’ll find your base, and they’ll appreciate you for being yourself.
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