What Does the Future Hold?
How A.I will shape all the aspects of the Music Industry
Music production, event planning, playlist recommendation: machine learning will make it all simpler (and more effective). A.I. will also make it easier to create and deliver the right messages to the right audience at the right time. On the music business side, it will help artists reach their audience more efficiently, and thus, drive more income. Advertisers can harness the power of A.I. to better tailor ads to the preferences and tastes of listeners. Algorithms will use consumer data to display adaptive ad-content linked to the specific moment, location, and user, making branded content fit seamlessly into our consumption patterns. Better personalized ads will generate more ROI and more revenue for artists that will target the communications to reach the right audiences at the right moment. Even today, artists have to compete with an enormous amount of other artists. As of 2019, over 40,000 tracks are added to Spotify every single day — and there’s every reason to believe that this figure will continue to grow. The AI - enabled music creation will open up the gates even further — but as the number of songs continues to grow, the audience attention will remain a finite resource. Machine learning is the fuel of the future, that will transform everything — from metadata management and music composition to the way people listen to music.
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