THE TOP 6 FITNESS BUSINESS TIPS FOR OVERACHIEVERS HOW TO TAKE YOUR BUSINESS FROM GOOD TO GREAT
1) Win Your Mornings You have to win your mornings if you want to have a more successful and productive day. The most successful trainers wake up early to work on their business. They look for opportunities to change their business model before they take on the first client of the day. They work on their business. 2) Where Do Your Actions Come From? Another big tip for surefire success is this: Understand where your actions come from. There’s always a belief that determines your actions. And your thoughts determine your beliefs … Your priority is to protect those thoughts and beliefs. Surround yourself with people who positively influence your thoughts and beliefs. Your actions will be more productive, and your chances of success will rise. 3) Focus on Your Unique Selling Purpose Third, you need to figure out your USP, or your “unique selling purpose.” What makes you unique, different, and better than your competitors? How can you communicate that in your marketing?
Of course, this is easier said than done. How can you get people to know, like, and trust you?
Tell your story.
Break down any walls between you and your prospects. The trust you accumulate will pay off. 5) Harness the Power of Social Media Another way to connect more with your clients and prospects is through social media. Facebook, Instagram, YouTube, you name it — these platforms can give prospects a peek into your training style, the community at your facility, and the results you consistently deliver to your clients. Again, it’s all about how you build the know, like, and trust factors. Be transparent; prospects love businesses that are honest about the way they operate. One awesome way of building a rapport with your audience is through live videos. They get to see your personality shine through in ways marketing doesn’t do justice. 6) Does Your Business Have the ‘Magic’ Sauce? My last tip to you guys is to cook up the “magic” sauce of your business. That’s right. The magic sauce is when your fitness business has a positive culture, a tight-knit community, and amazing results.
Everyone has a unique selling purpose, right? But too often, fitness pros get swept up in following every trend and pattern they find.
They become a carbon copy of their competitors. They lose themselves. When you find your USP, you stand out. You can’t be afraid to stand out. When you stand out, your marketing becomes much simpler. You worry less about what others do and focus more on what makes your business special. 4) Be a Trusted Fitness Expert Another great way to increase your leads is to position yourself as the local fitness expert of your area.
This leads to referrals, and referrals lead to growth and profits. So, make sure your business has that magic sauce before you even look to expand.
OWNER SPOTLIGHT: SIERRA NOBLES ONE OF FIT BODY’S RISING OWNERS DISCUSSES HOW SHE’S LEARNING THE ROPES IN BUSINESS
Dawsonville Fit Body Boot Camp Owner Sierra Nobles grew up in the small town of Bayfield, Colorado. Sierra was always active in her youth and even earned a cross-country scholarship to a university in Georgia. Her initial experience with Fit Body Boot Camp was from a consumer standpoint. Sierra was a successful working mother of two who had gained weight and needed the guidance and support that Fit Body Boot Camp prides itself on.
All the support HQ gave Sierra helped the ownership process run smoothly. Her facility recently was named the best fitness facility/gym and the best place to work out in Dawson! She found the process of owning a Fit Body Boot Camp so profitable and easy that she is on her way to opening her second location in 2017!
So, what’s her advice to new owners?
“Have your staff and support system ready up front! Hire the right administrator and trainers, so you can focus on your 5 percent! Budget your money for help and use it!” Sierra isn’t afraid to admit the mistakes she made during the opening of her first location —mainly a lack of staff. However, she’s learned valuable lessons from her past that she hopes will propel her to even more success opening location number two!
Fast forward to 2016. After being recognized year after year for being a Top Producing Agent (2011, 2012, 2013) and being a member of the Million Dollar Club, Sierra never thought she would enter a dramatic career shift, exchanging her safe and secure income for an exciting, yet uncertain, future. After taking a leap of faith, Sierra decided to enter the fitness business field! With the help of our headquarters, Sierra was able to open her first Fit Body Boot Camp location, amassing over 200 clients! She is grateful for the attention she received throughout the build-out process, as well as the effort HQ put into her marketing, which increased her lead generation. She feels that was “huge” for her because she wasn’t too familiar with marketing, and she was opening her Fit Body in a town where she knew nobody!
If you need help with marketing, please email jasmine@fitbodybootcamp.com .
If you are interested in owning an FBBC location, please visit fbbcfranchise.com .
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