FACEBOOK LIVE HOW TO WIELD FACEBOOK LIVE TO YOUR ADVANTAGE AND GET MORE CLIENTS
Facebook Live videos are where it’s at. Facebook loves them and gives them priority in the feed because their users love them, too. If you aren’t doing them yet, do them! Yes, I know it seems scary, but here’s the thing: YOU ARE YOUR BRAND! People do not want to place their health and happiness in the hands of a company. They’d rather commit their health (and investment) to an actual person they know will look out for them. That’s you! So, get out there and build your brand awareness — or your “you” awareness. Here are some tips to make the best and most effective Facebook Live videos possible. You don’t need to use all of them every time you stream, but the more you follow these guidelines, the better your engagement will be. Introduce Yourself The first thing you should do in every video is introduce yourself. Tell them who you are and where you’re from. Here’s an example introduction: “Hey! This is Jane Doe, personal trainer and body transformation expert at Fit Body Boot Camp in Chino Hills.” Request the Like/Love/Share Another thing to do early on in your video is request that viewers give your video a like or a love and that they share the video, so you can help as many people as possible. People love to engage, and sometimes, all
you need to do is ask.
Deliver Good Content With a Captivating Description You obviously want people to watch, so make sure you deliver good content along with a catchy description. That way, people know what they are in for. Shoot for 3 Plus Live Videos Per Week You want to be consistent with your live video broadcasts, shooting for three or more per week. Your audience will grow more rapidly when you are consistent. Make sure to do your broadcasts the same day of the week and at the same time.
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