1-888-638-3222 MYFITBODYBOOTCAMP.COM MAR/APR 2018
HOW TO BUILD A HIGH-PERFORMANCE TEAM Find and Create Superstar Coaches, Admins, and Managers
You need a high-performance team if you want your Fit Body Boot Camp to keep serving more clients and making you more money. You do not need employees who are average or below average. Below-average employees lose you money. Average employees don’t lose you money, but they also don’t make you money. They just maintain the status quo. Superstar team members make you more money than you could make on your own. They actually multiply your income and your impact on the world. With that in mind, wouldn’t it be crazy to have anyone but superstars running your boot camp? Step 1: Raise the Bar for Hiring Make potential hires jump through hoops for you. Relentlessly scrutinize every detail of their resume and their presentation when they show up for an interview. When it comes to hiring, your duty is to weed out the 95 percent of people who are unfit to do business with you as quickly as humanly possible. If that strikes you as cruel or “acting like a jerk,” think of it this way: Every time you hire a loser, you are stealing that opportunity from a winner who truly deserves a spot on your team. If they show up three minutes late to their interview, show them the door. If they seem bored or disinterested at any point in the process, don’t call them back. Your goal is to find tightly wound, driven, Type A personalities who are personally offended by laziness, sloppy work, and half effort. Those are How many new clients do you need to sign up each month? How often should your coaches text clients to check on their progress? How do you want coaches to behave when they’re on the floor training your clients? Never assume that the answers to these questions are “common sense” or that your team can figure them out on their own. It’s your responsibility to answer these types of questions ahead of time and clearly communicate those answers to your team. The team members with superstar potential will gratefully accept all the direction and clarity you can give them. Anyone who whines or complains doesn’t belong on your team, so get rid of them. the people who have the potential to become superstars. Step 2: Clearly Communicate Your Vision
Step 3: Invest in Your Team Once you’ve hired slowly, fired quickly, and gotten down to a team of committed, hardworking superstars, you need to invest in their continuing growth. That’s the only way to ensure that your business keeps growing and your team stays loyal to you. For your coaches, the best way to do this is to send them to Dustin Bogle’s Fit Body Boot Camp Coaching Academy. He will teach them the skills they need to deliver powerful workouts and excellent service to every client in your business. You can find more about this workshop at fbbcuniversity.com/coaching-academy. Invest in the personal development of everyone on your team, including coaches, admins, and managers. Let them know that you are open to sending them to seminars and workshops if the training is within budget and relevant to their work. As an entrepreneur, you have already made a commitment to constant self-improvement. Lead by example and talk to your team about how you can help them with their constant self-improvement, as well. That is the best thing you can do to grow your business, because a true leader creates other leaders.
Bedros Keuilian WWW.MYFITBODYBOOTCAMP.COM 1
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Your Exclusive Look Into the Making of Our New Podcast — and How You Can Use It to
‘BEYOND THE SCALE’ GO BEHIND THE SCENES WITH
Attract New Leads By Crystal Lizama
In case you haven’t heard, our new podcast is about to make its way to town.
Then, in a random brainstorming session, it hit us.
What if we just let our guests tell their own stories? And what if those stories could inspire our listeners to take their health and fitness seriously?
In 2009, Fit Body Boot Camp was just an idea in Bedros Keuilian’s head. In 2010, that idea turned into one of the first fitness boot camps to be run indoors. Fast forward to 2018. Fit Body boasts over 550 locations and changes hundreds of lives through fitness every day. Client transformations are what we take the most pride in, but a little recognition is never a bad thing. When Entrepreneur ranked us as the 350th best franchise in the country, we saw it as confirmation that the franchising and fitness services we provide are world-class. Entrepreneur received hundreds of applications from the most popular franchises across the country. The magazine then ranked the 500 best franchises to invest in across all industries, considering factors like initial investment cost, growth rate, and in-house support. Fit Body offers one of the lowest buy-in rates in the franchising industry; just head over to Entrepreneur’s list to see for yourself. Our place in the rankings is “Beyond the Scale” puts a different spin on health and fitness, interviewing guests from all walks of life who all have one thing in common: They changed their lives for the healthier. Just like our guests, it’s been a journey to turn this show into something we’re proud of. Here’s a peek into the making of Fit Body’s very first lead-generating podcast. When Bedros had the idea of starting an FBBC podcast, he first turned to me, Crystal Lizama, and my trusty partner in crime, Brittany Carter. I’m Fit Body’s executive director of operations and compliance, and if there’s one thing I love to do, it’s set and accomplish big goals. But this was something new. There was no template to go off of, and I had never worked on a podcast before, let alone produced one. Don’t get me wrong — I thought it was a fantastic idea. Still, I wondered, “Where do we get started?” My first move was to bring on Brittany as the host of the show. I knew that her energy was exactly what the show needed, but she had never done anything like this, either. While the BTS team began to take shape, the direction of the podcast was still a work in progress. There was something missing, but none of us knew what it was.
That was our angle. Now we had to bring the show to life.
Lincoln once said that if he had nine hours to chop down a tree, he’d spend the first six sharpening his axe. Our team spent plenty of time sharpening our axes, so to speak. Before we filmed our first episode, we went through hours of outlining, guest research, booking, and run-throughs. That was frustrating, but I would not let the show debut until I felt confident that both the Fit Body family and potential owners alike could learn something from it. On the plus side, it’s a real treat watching Brittany grow on camera. I admire how much she puts herself out there to connect with each guest — that’s really what our culture as a whole is all about. If there’s one thing I hope you take away from this podcast, it’s that we do everything we can to drive more leads into your boot camp. Your clients will receive life-changing tips and stories to inspire them to act. As for the conversations that Brittany has with each guest, we hope that you can have that same level of trust with each of your clients. And who knows, one of your clients might even be the next person to appear on the show. More info on that soon!
“Beyond the Scale” releases soon!
FIT BODY LANDS ON THE ENTREPRENEUR 500 LIST!
WE JUST HIT OUR BIGGEST MILESTONE YET. WHAT’S NEXT?
even more impressive when you consider how young our franchise is. In just seven years, we’ve already outranked Yogurtland, Hot Dog on a Stick, and Super 8, all franchises that have been around much longer than us. Bedros sees these accolades as a byproduct of FBBC’s ultimate mission: to serve the world through fitness. “You only achieve goals like this when you have a business model that works,” Bedros says. “That’s the way I look at it. We offer life-changing results through our fitness training, and we bring on owners that can deliver those results to as many people as possible.” Yes, a lot of that has to do with our extremely affordable buy-in rates, our low failure rate (2 percent), and our done-for-you philosophy. But even if we map out the path to success for you, you still need to put that plan into action. This award represents the quality and consistency that you — our Fit Body family — work hard to uphold. So, from all of us here at the HQ, thank you!
Here’s to many more years of growth and impact!
THE 3 R’S TO GROW YOUR PERSONAL TRAINING INCOME
HOW TO GENERATE RESULTS, REFERRALS, AND RETENTION
Referrals There’s no easier way to increase your income than by keeping current clients. When you deliver measurable results, your clients get excited and want to stick with you. And because they’re excited about your program and the results you offer, they’ll be excited to tell their friends and family about you when you ask them to refer you. The best part about referrals is that they come in hot. They’re prescreened, and they already trust you, because you were referred to them by someone they trust. Retention If you’re struggling to keep long-lasting clients, it’s probably because you’re not delivering results. Your duty as an owner and as a coach is to make sure you’re exceeding their expectations and tracking their progress. Are you just training your clients, or are you being a great coach to them as well? Learn how to inspire and motivate your clients. Show them that the outcome they will achieve is greater than the pain.
Results For the most part, marketing your personal training business isn’t the problem. You can easily market your services or promotions and generate more leads; the tricky part is turning those leads into lasting clients. The only way those leads will stick with your program is if they’re seeing results. When you ask them about becoming a client, and they give you a money objection, it’s most likely a smoke screen because they didn’t see the results they wanted. Set a goal the moment they sign up so you can make sure they reach that goal by the end of their sessions.
WELCOME TO OUR NEWEST FBBC LOCATIONS!
WHEAT RIDGE, CO BRIDGEWATER, NJ HUNTINGTON BEACH, CA GARDEN CITY, NY BETHPAGE, NY REDONDO BEACH, CA RICHLAND TOWNSHIP, PA
JURPRA VALLEY, CA NEW YORK CITY, NY
HOUSTON, TX WESTCHESTER
COUNTY, NY WALNUT, CA ALLEN COUNTY, IN EVANSTON, IL
PRST STD US POSTAGE PAID BOISE, ID PERMIT 411
5867 PINE AVE. CHINO HILLS, CA 91709
INSIDE THIS ISSUE
HOW TO BUILD A HIGH-PERFORMANCE TEAM PAGE 1
YOUR EXCLUSIVE LOOK INTO THE MAKING OF OUR NEW PODCAST FIT BODY LANDS ON THE ENTREPRENEUR 500 LIST! PAGE 2 HOW TO GENERATE RESULTS, REFERRALS, AND RETENTION PAGE 3 GET YOUR TICKETS TO OUR WORLD CONFERENCE PAGE 4
WORLD CONFERENCE AND FBS 2018 ARE TAKING OVER SAN DIEGO THE MUST-SEE EVENTS FOR FITNESS ENTREPRENEURS WHO WANT TO DOMINATE THE INDUSTRY
World Conference is the only place Fit Body Boot Camp owners can come together to learn how to get more clients, crush the competition, and dominate the fitness industry. Our top-earning owners will share their best strategies for delivering better results and making six and seven figures a year. Now is the time to dream bigger and make yourself the go-to fitness expert in your town. If you’re ready to make a bigger impact and grow your business, secure your spot at fbbcwc.com. Fitness Business Summit is for personal trainers and fitness coaches who are ready to take their businesses to the next level. Bedros Keuilian is back to host another year of empire building with the leading fitness experts today. You’ll be exposed to new and creative ways to grow your social media following, attract greater numbers of clients to your gym or online program, and learn what it takes to become a six- and seven-figure earner. FBS is the only event that brings all the top fitness pros in the industry under one roof: Andy Frisella, Drew Manning, Randall Pich, Lori Harder, and Jason Phillips are among the many speakers who will be taking the stage this year.
As a Fit Body Boot Camp owner, you get an exclusive 50 percent discount on your FBS ticket! And since World Conference is right before FBS (and in the same location), you can secure your ticket at fbbcwc.com (that will then show you the link to get your FBS ticket). Dates: World Conference: March 15, 2018 Fitness Business Summit: March 16–18, 2018 Location: Both events are taking place at the beautiful Hilton San Diego Bayfront in California.
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