AND MAKING YOUR BROADCAST A SUCCESS 3 ESSENTIAL TIPS FOR
Facebook Live has been available to Facebook users for years now, but many business owners still haven’t taken advantage of this powerful customer engagement resource. Essentially, this technology gives users the ability to broadcast live from their Facebook account. For businesses, a gold mine of opportunity is opened to connect with customers and prospects in real time. Some companies utilize it for product launches, rebranding, general announcements, or directly engaging with potential customers. That said, a poorly executed broadcast can leave you with more issues than you started with. With that in mind, here are some essential tips to ensure your Facebook Live videos strengthen your marketing instead of weaken it. 1. RECORD FOR AT LEAST 10 MINUTES. If you set out to broadcast for 45 seconds, your content isn’t going to reach anyone in your target audience. A good rule of thumb is to create enough content so that your event reaches at least 10 minutes. With an average broadcast time of 10 minutes, your audience will have more opportunity to see your content, and you’ll reach the highest number of people possible. 2. PRIORITIZE GOOD PRODUCTION QUALITY. You don’t need to be a professional videographer to develop quality video content, but a poor broadcast could damage your brand. For example, your viewers will be distracted if you use an unsteady camera, so invest in equipment to keep your
REACH FURTHER, STRONGER
You’ve been working hard to update your Yelp page. But how do you earn and keep your customers using social media, where you have to make actual content for others to follow? Consider a few of these strategies. SPOTLIGHT YOUR LOCAL ‘SUCCESS STORIES.’ If you have direct and personal connections with your customers, this will come easy. Find a regular, ask them if they’d be willing to share their hobbies and how they got into personal fitness, and include a video and/or picture of part of their routine. You can spotlight employees, too! Get the incredible people who attend your gym to share their incredible stories. Learning about the other faces at the gym can help build a stronger sense of community. PROMOTE SOCIAL MEDIA EXCLUSIVE SAVINGS. Having exclusive promotions is one of the easiest ways to get people to engage and be enthusiastic about your social media platforms. Offer a discounted retail product during a certain day of the week, or promote seasonal savings for memberships and classes. You don’t need graphic design skills to make enticing ads for Instagram and Facebook. Sites like Canva.com make it super easy (and it’s free!). STRENGTHEN THE BRAND IDENTITY. What sets your gym apart from others in the area? What aspect of your gym brings customers to the door? For example, if you were a nutrition-focused gym that offers diet plans for your customers, then your posts could include tips for maintaining a healthy diet, new ways to cook or prepare a superfood, or anything else to strengthen your customers’ trust in your specialty. Making your
brand identity more specific will make it memorable and easier to connect with. PROMOTE YOUR RETAIL BRANCH. Your retail should be another way to express one message to your
clients: Every aspect of your fitness center can make their life easier, more convenient, and more healthy. You can have exclusive promotions and strengthen your brand identity in one swoop by promoting trustworthy and healthy products. You can even provide testimonials from other customers during their spotlight, such as including a question about their favorite sports drink. Don’t sweat over your social media. With the right consistent tactics to make sure your gym’s
unique qualities have a strong social media presence, you can ensure your past, current, and future clients will stay engaged with your business.
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